Marketing Your Way to Success

Interactive print marketing allows more engagement from the receiver, upping retention.  Interactive print marketing is any print that allows engagement beyond reading from the user. It can have digital or non-digital aspects.  Non-Digital Interactive Print Marketing Non-digital interactive print marketing uses creativity to enhance print, creating a unique experience.  1. Scents Sending scents through the mail is especially helpful when advertising the wonderful smell of your perfume.  However, even if you don't sell perfumes, sending a scent through the mail can still be helpful. By associating your business with good smells, you'll intrigue and please potential clients while influencing their emotions, as 75% of emotions are due to smell. Incorporating a particular smell could become part of your brand identity, boosting recognition. People are 100 times more likely to remember a smell than something they see, hear or touch. 2. Invisible Ink Make your cam...

The holidays are coming, and you want to reward your clients (and possibly even your staff) with fun items that will benefit them and keep your name buzzing around. Utilizing giveaways helps people identify your brand and reminds them of your business when they’re ready to purchase . Here are some great ideas to help do both of these things.  11 Print Products That Make Great Holiday Gifts 1. Water bottles These are popular because they are reusable and reduce waste in landfills. Of course, we all want to stay hydrated, but it’s also a perfect canvas for your business logo. 2. Calendars We all use our phones but hang up our paper calendars to remind us of important dates. Add photos and your logos, and you’re set. Each month, there will be a different picture to admire. 3. Mugs Who doesn’t like to curl up with a good book or Kindle and read with a cup of coffee, tea, or hot chocolate? Mugs are perfect for winter months to warm hands up during a chilly business meeting. ...

SMART goals help you identify areas you'd like to improve and clarify your objectives for a successful social media campaign. They act as a guide to data collection and help your team know which tasks to prioritize.  SMART Goals SMART is an acronym for…  Specific . Use statistical values to narrow down what and how much you'd like to achieve. Measurable . Attribute values to non-numerical indicators of success, being precise in how you'd like to measure.  Achievable . Look at past campaigns and use them as a base for how much you think your business can achieve. Realistic . Similar to achievable. Make sure your goal is relevant. Timely . Set a date for when you'd like the goal to be completed.  Setting SMART goals acts as a base for your social media campaign. Create a Social Media Campaign With SMART Goals SMART goals help create a stellar social media campaign that works for your company.  Step 1: Set a goal using the SMART goal method, making su...

Color, color everywhere. But what does it mean? Believe it or not, color has a lot of implied meanings, and it imparts a lot of feelings. Color meanings stem from psychological effects, biological conditioning, and cultural developments. Color Talks... Are You Listening? Depending on where you do business, you’ll want to consider color. There are cultural differences, such as red representing good luck in China, but in South Africa, it’s the color of mourning. For this article, we will focus on meanings in the United States. Take a minute and consider what your color scheme means to the readers. Does it need to be changed so you can reach your business goals? Let’s learn. Red Red is the color of passion and energy. It’s an intense color that is supposed to motivate us to take action. (Remember, stop signs and signal lights use red for a loud caution. It is meant to move us in the right direction.) Red also stimulates appetite, which is why many fast-food restaurants use this co...

Being an entrepreneur is challenging. In fact, 20% of small businesses fail within the first year. The world of business can be competitive and cutthroat. Follow these five tips to prepare yourself for success.  1. Mix passion with skill You’re going to be pouring many hours and a lot of energy into your business.  It’s crucial you not only find something you’re passionate about but also in which you have potential. Find the perfect founder, product, and market fit by choosing a business matching your unique skills, experiences, and personality.  This can be accomplished by zoning in on a unique niche.  2. Find the right niche Find the perfect “Goldilocks niche:” not too broad, not too narrow; just right.  Most successful businesses begin with a narrow niche. This helps you differentiate from your competitors and draw in customers. Once you’ve established yourself, then you can work towards expanding your business into other areas that make sense.  ...

  When putting together a flyer, sometimes the flyer font can be overlooked.  But, your font plays an essential role in the overall flyer design. Depending on your choice, it holds the information being shared and can convey different meanings.  Sans-serif vs. serif fonts Fonts can be classified into one of two categories: sans-serif or serif.  Sans-serif fonts don’t have little lines underlining the letters, making them good for digital posters. They also tend to be bolder, making them good for headlines. Examples include Century Gothic, Verdana, and Helvetica.  Serif fonts have little lines underlining the letters. They’re good for body text because they can be easier to read. Common serif fonts include Times New Roman and Garamond.  Remembering the difference between sans-serif and serif fonts is important when choosing the correct font for your flyer.  1. Readability is key! Readability is the most crucial aspect to consider when choosing...

  Try a newsletter when you need to get the word out fast, professionally, and efficiently. Not only will you have more space for getting your point out, but it also reminds people regularly that you're ready to do business. Newsletters are a customizable, affordable, and accessible type of marketing communication . There are many ways to make your newsletters effective. And it's time to realize that newsletters are essential to effective email marketing and branding . Ignoring them can restrict brands from growth. 7 Top Tips for Print and Email Newsletter Marketing 1. Logo placement Ensure your logo is front and center on the newsletter's first page or header so that recipients don't have to guess (or hunt) for that information. 2. White space Make sure you don't cram all your great ideas into one newsletter. Instead, use white space frequently so that it doesn't look crowded. 3. Keep it simple Don't try to tackle too much detail in your article...

Marketing has a powerful impact on your business. Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is why the average local business puts 5-10% of its revenue towards a digital marketing budget. Extraordinary marketing: Grow your business The main priority of marketing is to grow your business.  You can use a variety of avenues to reach your target audience. By having a well-defined business plan, target market, and pain point your company addresses, you’ll be better able to reach the people who need to know about your business.  Extraordinary marketing: Reach your goals Marketing is a standard method to reach your goals defined in your short and long-term business plans.  Some common business goals marketing can address include:  Increase your business’s market share Reach out to community members Maintain or increase profits Growth Establish brand message an...