Marketing Your Way to Success

  “Colors, like features, follow the changes of the emotions.” - Pablo Picasso Using color is as important as the words in your print marketing, if not more important. Color can not only attract customers to read and engage with your marketing, but it can also enhance or connect a certain mood or emotion to your business. There have been many studies throughout the years about the power of color choice and the psychology behind it all. Stand out with your printed marketing and make a splash with thoughtful color choices that promote your business in its best light.  The Psychology of Colors Choosing the right color for the emotion or mood you want to convey is essential to every business. Consider the following colors and moods or emotions they enhance and whether or not they would compliment your business or detract from its core. Red: Excitement, Passion, Anger Did you know that hunger is enhanced at the sight of red?   Many popular restauran...

 Did you know that 93% of shoppers focus primarily on visual appearance when making a purchase ? This is precisely why colors can be so important when it comes to the way that your print designs impact your audience! Understanding which colors pair together well and which don't make your printed marketing materials look more professional and appealing.  One concept that's especially helpful to remember when designing your printed materials is complementary colors. Complementary colors fall directly across from one another on the color wheel.  Using complementary colors creates a defined, vibrant, and bold look for your design. Make sure to choose shades of those colors that flatter one another, and avoid combining too many different pairings of complementary colors within the same print design to prevent a clashing look.  Go ahead and use these complementary color pairings to level up your next print design. 3 Inspiring Complementary Color Combinations  1...

In an era dominated by digital communication, print marketing stands out as a tangible and impactful medium that captures attention and resonates with consumers. According to one recent study, approximately 70% of households with an income of at least $100,000 are newspaper readers . Along the same lines, it has been estimated that about 95% of those under 25 read magazines . Those are just two of the many statistics that help illustrate that print marketing won't just get your message in front of a larger audience - it will help you reach a younger and more affluent one, too. However, using print marketing materials is only half the battle. You still need to craft a purpose-driven campaign built from the ground up with a precise goal. Case in point: if you want to boost foot traffic to your brick-and-mortar store using print marketing, there are a few proven strategies you can lean into to do it. Boost Foot Traffic to Your Store: Two Proven Print Marketing Strategies Mast...

 When it comes to designing for print, color combinations play an essential role in drawing the eye of your consumers. Colors should be chosen thoughtfully to create a compelling visual design that conveys your project's specific purpose and message, ultimately helping your company make a memorable impact.  Each color combination has unique characteristics and can evoke different emotions and responses from viewers. Here are 13 captivating color combinations to elevate your design. 9 Color Combinations That Capture Attention in Print 1. Analogous This combination consists of three to five colors beside each other on the color wheel. It gently transitions from one hue to another, creating an inviting atmosphere. Analogous colors are great for creating a specific mood or evoking emotion. 2. Complementary This color combination is based on two colors found at opposite ends of the color wheel.  These colors create a bold contrast and add excitement to your print mat...

Did you know the colors you select for your flyers can be the difference between them getting noticed or not? If you're planning your next flyer design, we have a few combos (and the theory behind them) to help you get more eyes on the page.  Why It Matters  Brands don't have much time to make an impression. Most people judge products or services within 90 seconds, and up to 90% of that assessment is based solely on color. If people have limited bandwidth to absorb a flyer, you can't neglect how the colors come across to them.  3 Fresh Color Combinations to Shake Up Your Next Flyer Design Baby Blue & Peach  Light colors have a way of lifting people's spirits by introducing some softness to the eyes. Pastels have been a significant design trend as of late, mainly because bold and brash colors can be hard to look at for too long. They might attract some notice immediately, but the effects can be offputting with more than a minimal glance.  Light blue and peac...

2023 is just around the corner, and a new year comes with new graphic design trends.  Graphic design matters because it captures the attention of your audience, aids in memory, and influences the consumer's first impressions. This is why the global graphic design industry was worth $45.8 billion in 2021. Make sure your business stays up-to-date with the latest graphic design trends.  5 Graphic Design Trends to Look Out for in 2023 1. Science Fiction-Inspired Designs  Many businesses are aiming to look futuristic with science fiction-inspired graphic designs.  Certain elements are common within science fiction designs. Color . Shades of blue- like cyan- and neon colors are prevalent. There's often a contrast between light and dark. Shapes . Sharp lines, circles, and geometric shapes give off science-fiction vibes. Fonts . Science fiction fonts are an entire genre, often showing distorted letters that look stretched, chopped, or duplicated with inconsistent l...

  There is much room for creativity in graphic design for print marketing.  However, if you aren't a graphic designer, there are some definite no-nos you want to avoid in order to create a visually compelling design. Here are a few to keep in mind. 8 Common Design Mistakes To Avoid in Print Marketing 1. Centering Everything  A beginner design mistake is to center everything: Large chunks of text and more. This approach makes it harder to read because the left and right margins are ragged. 2. Imbalanced Elements Balance is one of the fundamental principles of design. It refers to how elements are distributed throughout a layout, providing a sense of order and stability. But too much symmetry can get boring so try adding asymmetry to create visual interest.  3. Not Leaving White Space  Make sure you don't pack everything into your design. You may have great design ideas, but you don't need to use them all in one place. Instead, save some for future pr...

When you think of the holidays, what colors come to mind? Red, green, white, or maybe even blue and gold. These festive colors can evoke emotions from consumers by drawing them to colors they might not naturally be drawn to outside of the holiday season.  Using color theory, the study of how color impacts perceptions and behaviors, we can help get customers in the mood for the holidays and, hopefully, buy your products. Here's what the experts say about the holiday colors we love. How to Use Color to Impact Holiday Campaigns Red We know red as a warning: fire, stop signs, danger, and so forth. But it is also a powerful color representing love, passion, importance, and hunger.  Red can raise blood pressure and respiration rates and enhance human metabolism. We think of things like red berries, Santa, and more. Use this color as an accent, and you'll be doing well. However, if used in abundance, it tends to get overwhelming.  Green Green has both the calming attrib...