Marketing Your Way to Success

  When it comes to marketing, it makes sense to invest creatively and effectively. In 2022, on average, companies spent about 9.5% of their total revenue on marketing budgets. Promotional products represent a strategic option, with 85% of people saying they are more likely to do business with a company after receiving such items.  These products range from everyday items to unique gifts, all customizable with your company’s logo, slogan, or colors. They come in various sizes and styles to meet diverse needs and budgets, making them a versatile choice for enhancing brand visibility and engagement. 3 Major Benefits of Promotional Products Read on to learn some of the best promotional product benefits! 1. Brand Visibility The first significant benefit of using promotional products is increasing your brand visibility. Whether you think of it as brand visibility, brand recognition, customer awareness, or simple advertising, handing out products that carry your company’s logo,...

Direct mail can be a fantastic way to spread the word about your company and promote new interest! Regardless of the size of your budget, there are many cost-effective ways that a company can create engaging direct mail.  Here are five budget-friendly tips to craft effective direct mail for your company! 5 Key Factors for Planning a Profitable Direct Mail Piece 1. Use Every Door Direct Mail® (EDDM®) Purchasing a mailing list can be pricey. But using EDDM® makes it possible for companies to send their direct mail to one specific mail route or multiple routes without investing in a mailing list. To save your company money, consider sending your direct mail out through EDDM® rather than a mailing list- it will be far more profitable regarding production costs and postage. 2. Go Bold With Colors If your company’s printing supplier does their printing digitally, don’t shy away from using lots of colors!  This won’t increase the cost of printing, but it WILL catch your cu...

  Everyone wants to save money. But we also wish for success. So how do we achieve both? Self-mailers are the answer. It's a tried-and-true method of marketing that gets readership and results. Research shows that mail is one of the most effective ways to connect with customers personally. The options are endless, and they are read more often than an email. When physical mail goes into your mailbox, you know it's intended for you, and you take notice. One benefit of a self-mailer over a traditional envelope is that a self-mailer can be creatively designed with attention-grabbing text and images. Direct mail achieves a 3.7% response rate with a house list and a 1.0% response rate with a prospect list . Compare that to: Mobile 0.2%; Email 0.1% for a Prospect list and 0.1% for House/Total list; Social Media 0.1%; Paid Search 0.1%; Display Advertising 0.02%. 5 Self-Mailers That Help You Stretch Your Budget 1. Newsletters Newsletters hold essential information about your bus...