25 Thankfulness Quotes for Expressing Gratitude This Season

Thanksgiving brings around the start of the holiday season, and it brings with it a season of thankfulness! Gratitude is important for all of us individually because expressing gratitude positively affects our health, mood, and relationships. 

Embracing gratefulness helps in the workplace, too. Research has proven that employees who have had gratitude expressed to them put more effort into helping others, are more generous and willing to share profits, and show more loyalty to their company. 

Whether you incorporate them in seasonal print marketing materials or share them with your friends, colleagues, or employees, these quotes are sure to inspire and encourage.

25 Gratitude-Filled Quotes to Express Thankfulness

1. "Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well." - Voltaire

2. "Reflect upon your present blessings—of which every man has many—not on your past misfortunes, of which all men have some." - Charles Dickens

3. "When you are grateful, fear disappears and abundance appears." - Anthony Robbins 

4. "Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings." - William Arthur Ward 

5. "I would maintain that thanks are the highest form of thought and that gratitude is happiness doubled by wonder." - G.K. Chesterton 

6. "Acknowledging the good that you already have in your life is the foundation for all abundance." - Eckhart Tolle 

7. "When I started counting my blessings, my whole life turned around." - Willie Nelson 

8. "This is a wonderful day. I've never seen this one before." - Maya Angelou 

9. "Gratitude is the sign of noble souls." - Aesop 

10. "Enjoy the little things, for one day you may look back and realize they were the big things." - Robert Brault 

11. "I am happy because I'm grateful. I choose to be grateful. That gratitude allows me to be happy." - Will Arnett 

12. "We would worry less if we praised more. Thanksgiving is the enemy of discontent and dissatisfaction." - Harry A. Ironside 

13. "Not what we say about our blessings, but how we use them, is the true measure of our thanksgiving." - W. T. Purkiser

14. "The soul that gives thanks can find comfort in everything; the soul that complains can find comfort in nothing." - Hannah Whitall Smith

15. "Joy is the simplest form of gratitude." - Karl Barth

16. "Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow." - Melody Beattie

17. "I can no other answer make, but, thanks, And thanks, and ever thanks." - William Shakespeare

18. "Showing gratitude is one of the simplest yet most powerful things humans can do for each other." - Randy Pausch 

19. "In your darkest hour, give thanks, for in due time, the morning will come. And it will come with a ray of sunshine." - M Johnson

20. “The more you practice the art of thankfulness, the more you have to be thankful for.” - Norman Vincent Peale

21. "As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them." - John F. Kennedy

22. "Everything we do should be a result of our gratitude for what God has done for us." - Lauryn Hill

23. "Gratitude is riches. Complaint is poverty." - Doris Day

24. "Gratitude is the sweetest thing in a seeker's life — in all human life. If there is gratitude in your heart, then there will be tremendous sweetness in your eyes." - Sri Chinmoy 

25. "When we focus on our gratitude, the tide of disappointment goes out and the tide of love rushes in." - Kristin Armstrong

As we move into the holiday season, know that our company is thankful for you! Visit our website to learn about the products and services we would gladly offer you. 

Personalized URLs in Direct Mail Marketing

 Despite the more modern online alternatives in advertising today, direct mail will always be a classic and effective strategy for customer engagement.

Direct mail boasts a strong overall response rate of 3.7%, outperforming mobile ads (2%) and email and social media marketing (1%). 

A personalized URL (PURL) is a unique and helpful tool that can supercharge your direct mail marketing efforts! One of its standout features is the ability to digitally track the response rate for direct mail pieces, giving you data to ensure that your marketing dollars are being put to the best use possible. 

3 Benefits of Using PURLs for Direct Mail

1. Make Your Customers Feel Special 

Customers love to see marketing items that feel unique to them!

Each recipient's name can be incorporated into the PURL, giving you the perfect opportunity to add that touch of personalization to your direct mail. 

For example, John Doe's PURL might look like johndoe.trymail.com or john-doe.trymail.com. This will make your customers feel special and increase the likelihood of them following the link and engaging with your mail. 

2. Gather Valuable Data

With PURLs, you can precisely track responses to your mailings and gain deeper insights into your audience's preferences.

This information is essential because it means your team can ditch designs that don't yield response rates while improving upon the designs that demonstrate the most success. 

3. Integrate with Your Overall Marketing Strategy

PURLs can be integrated into your marketing strategy through various channels to enhance customer engagement and track responses effectively.

For example, incorporate PURLs as clickable links that lead to personalized landing pages in marketing emails or share them on social media. This not only enhances engagement but also allows you to collect valuable data to refine your marketing strategies.

Ready to supercharge your marketing campaigns with effective direct mail strategies and PURLs? Contact us today to explore how our printing services can transform your marketing efforts into success. Let's bring your vision to life! 

Direct Mail for Local Businesses: Unique Advantages and Strategies

Don’t leave attracting customers up to chance; be proactive with direct mail!

Employing the ability to reach scores of potential customers in specific regions, direct mail is an excellent vehicle for growing your customer base and publicizing your business creatively and methodically.

Direct Mail for Local Businesses: Unique Advantages and Strategies

Direct mail marketing is the method of sending out print materials to potential customers. Materials mailed could include postcards, flyers, or catalogs.

Scholars have found the earliest versions of direct mailings from ancient Egypt, around 1,000 B.C. Direct mail has come a long way since then, but it still has tremendous benefits for businesses today.

Direct Mail Can Physically Bring in Customers

A unique advantage to direct mail is that you can mail out a coupon or another promotional item to have customers physically visit your store and redeem it.

By bringing customers into your store, sales and business growth can grow exponentially. 

Get Customers Excited and Stand Out

Do you think young adults aren’t excited about direct mail? Think again!

Generation Z, or people born between 1997 - 2012, is 63% more excited about direct mail today than in 2022. Younger generations find direct mail more interesting and unique than digital marketing.

According to the World Advertising Research Center (WARC), this generation is particularly impressed with direct mail because they have grown up in such a digital age. 

By diversifying your marketing campaign to include direct mail, the generation bombarded with digital content will resonate more with your mailings and feel that the physical marketing stands out.

Direct Mail: A Tangible Approach in the Digital Age

Direct mail has strategic benefits for businesses, especially in today’s tech-savvy world.

Reap the rewards and return on investment by choosing direct mail to diversify your marketing campaign. Don’t just communicate with potential customers; encourage them to physically visit your business by mailing promotional materials such as coupons for customers to bring into your business.

Stand out from competitors’ marketing by sending physical mailers versus simply having digital marketing. Younger generations are hungry for printed materials they can touch and hang on to versus oversaturated online platforms.

Contact us today to begin your journey of creating creative and engaging direct mail!

 

Mind-Driven Design: 5 Ways to Use Neuroscience for Impactful Posters

 Science rules, not only in the natural world but also in the marketing world.

Neuroscience, the study of the brain and nervous system, and marketing go hand in hand, especially in today's competitive world. Utilizing science to gain consumer attention and interest can be incredibly impactful for your products and your business. 

Did you know that 90% of buying decisions are made in the unconscious mind? Now imagine harnessing neuroscience, or a better understanding of how the brain works, to create the most impactful customer posters possible. 

5 Ways to Use Neuroscience for Impactful Posters

Ensure your business's printed posters are seen in the most thoughtful, most efficient way by applying these neuroscience tips:

1) Location Matters

Where your posters are located matters.

Surroundings, or location, create 60% of the sensory sensations associated with a product, a Nestle research study indicated. Think critically and creatively about what is in your poster and where you decide to place it.

Be strategic and be connected with a positive and alluring location for your potential consumer.

2) Ditch Percentages

People don't listen to percentages; they listen to absolute numbers.

When communicating an offer on your poster, present the number like "You save $300" versus saying "You save 30%."  

Absolute numbers have a more substantial impact on customers and are retained better than percentages.

3) Keep It Simple

Using fancy or exotic fonts on your poster may be tempting, or your first idea to engage customers, but research has shown simple fonts are best.

According to experiments conducted by the University of Michigan, utilizing a straightforward font is the best way to convince or teach customers about your product.

Complex fonts help with memory recall, but simple fonts are best for sharing information.

4) Living Color 

The Harvard Business Review has found that nearly 90% of purchasing decisions are influenced by color.

Warm colors like red, orange, and yellow create feelings of excitement and energy. Conversely, cool colors like blue, green, and purple are linked with calmness and relaxation.

Color choices are critical in the mood and emotions you want your customers to feel and associate with your business or product. 

5) Engage FOMO

The Fear Of Missing Out, or FOMO, is a strong motivator for consumers that can be translated into marketing.

A study from University College London in 2021 revealed that urgent language increases sales. Words such as "Only a Few Left!" or "The Sale Ends Soon!" evoke strong FOMO responses that trigger customers to expedite their shopping or purchasing so they don't miss a good deal. 

Paint a marketing picture of urgency and saving money now, and sales have been found to increase due to the FOMO principle.

Work smarter, not harder, by utilizing neuroscience in your posters. The human brain is attracted to specific sensory elements; knowing these and how the brain interprets them can positively impact your print marketing campaigns. 

Head to our website to collaborate with our creative and professional print marketing experts on your engaging posters today!

Writing the Perfect Thank You Note to Your Customers

A heartfelt thank you note can be the perfect way to show genuine appreciation to your customers, creating a strong and lasting bond.

But why stop there? Thank you cards allow you to seize the opportunity to extend warm wishes and heartfelt greetings to your valued customers anytime. It's a small yet powerful gesture that goes beyond words, expressing gratitude for their purchase, unwavering loyalty, and continuous support. 

9 Top Tips for Crafting the Ideal Thank You Note for Your Valued Customers

Writing a personalized note that resonates with your customers' experiences and showcases your sincere gratitude can leave an indelible impression on them.

These thoughtful acts strengthen relationships and foster long-term loyalty. So express your appreciation and encourage your customers with a personalized thank-you note this Thanksgiving!

1. Be Genuine and Sincere

Don't just write a generic thank you note; make it personal and heartfelt.

Speak from the heart and tell your customers how much they mean to you and your business.

2. Keep It Concise

Keep your note short and to the point.

Your customers will appreciate a sincere thank you without having to read through paragraphs of text.

3. Personalize, Personalize, Personalize

Include personal touches in your thank you notes, such as mentioning specific details about the purchase or their loyalty to your brand.

This shows that you have taken the time to appreciate them truly. 

4. Show Gratitude for Their Support

Whether it's a one-time purchase or continuous support, let your customers know how much you appreciate their business and how it has helped it grow.

5. Include a Call to Action

Encourage your customers to continue supporting your business by including a call to action in your thank you note.

This can be anything from visiting your website to leaving a review. 

6. Use Quality Stationery

Make sure to use good quality stationery when writing your thank you notes.

Contact us or visit our print shop for all your custom stationery needs. We take pride in providing products to ensure that your thank you notes express gratitude and exude elegance and thoughtfulness.

7. Be Timely

If you send your customers thank you notes after a specific purchase (vs. a holiday or occasion), do it promptly, preferably within a week after purchasing or receiving support.

This shows that you value your customers' time and business.

8. Get Creative

Don't be afraid to get creative with your thank-you notes!

You can include a small token of appreciation or a personalized message to make your customers feel special and valued.

9. Make It Meaningful

Lastly, ensure your thank you note is meaningful and specific to your customers.

This will make it more memorable and leave a lasting impression.
 
Don't underestimate the power of a simple thank you note in building and maintaining strong customer relationships. Take the time to craft a personalized and heartfelt message, and watch as your customers continue to show their support and loyalty.  
 

Need a little help getting started? We can help! Reach out to us on our website or give us a call for compelling thank you card ideas to help your customers feel appreciated this Thanksgiving.

 

Interesting Envelopes: How to Use Them to Increase Your ROI

Envelopes allow your business to seize attention and effectively engage your audience from the moment they open the mailbox.
 
An envelope may seem like a small detail in your overall marketing strategy, but it can significantly impact your return on investment (ROI). 

Stand Out from the Competition and Increase Your ROI with Interesting Envelopes

Here are a few reasons why incorporating unique or eye-catching envelopes into your marketing strategy can benefit your business.

Increase Open Rates

When it comes to envelopes, incorporating captivating designs or compelling messaging can have a positive impact on your open rates.

People are likelier to open a visually appealing envelope, especially if it stands out among the rest of their mail.

Enhance Brand Awareness

By using envelopes with your company logo or incorporating your brand's colors and fonts, you are reinforcing your brand identity.

Even if the recipient doesn't open the envelope immediately, they will still see your branding and be reminded of your business.

Create a Memorable Impression

When you send out a marketing email or social media post, it can get lost in other messages.

But sending someone an attractive envelope is more likely to stick in their mind and make a lasting impression.

Let Interesting Envelopes Lead the Way to a Better ROI for Your Business

Here are some tips for incorporating interesting envelopes into your marketing strategy.

Design an Eye-Catching Envelope

The first step is to create a design that will capture attention and stand out from the rest of the mail.

You can use bright colors and unique shapes or add texture to make your envelope more visually appealing.

Personalize the Envelope

Believe it or not, personalized envelopes can significantly increase open rates.

Consider adding the recipient's name or a customized message to the design to make them feel special and more likely to open it.

Use Teaser Messaging

Teaser messaging is a clever way to entice recipients to open your envelope.

You can use short phrases or intriguing questions on the outside of the envelope to build curiosity and make people want to see what's inside. If you are including a discount code or sample, use the teaser to let them know. It will make them more likely to take action. 

Go Big

Did you know that oversized envelopes have the greatest household return on investment (37%) over other mediums like postcards and letter-sized envelopes (29%)? (Source: TheDMA.org) 

Maximize your marketing impact by utilizing oversized envelopes for your direct mail campaigns, driving a higher return on investment while capturing your audience's attention. 

Incorporating interesting envelopes into your marketing strategy can increase ROI and help your business stand out. 
 

Contact us today to get started on envelopes that are sure to get your business noticed!