Skip to main content

7 Top Tips for Print and Email Newsletter Marketing


 

Try a newsletter when you need to get the word out fast, professionally, and efficiently.

Not only will you have more space for getting your point out, but it also reminds people regularly that you're ready to do business.

Newsletters are a customizable, affordable, and accessible type of marketing communication.

There are many ways to make your newsletters effective. And it's time to realize that newsletters are essential to effective email marketing and branding.

Ignoring them can restrict brands from growth.

7 Top Tips for Print and Email Newsletter Marketing

1. Logo placement

Ensure your logo is front and center on the newsletter's first page or header so that recipients don't have to guess (or hunt) for that information.

2. White space

Make sure you don't cram all your great ideas into one newsletter.

Instead, use white space frequently so that it doesn't look crowded.

3. Keep it simple

Don't try to tackle too much detail in your articles.

Keep it reader-friendly. This makes the reader want more and allows you to follow up on the article in future newsletters.

It also leaves the reader interested and possibly wanting to contact you to discuss the issues further.

4. Use bullet points

When you have multiple topics, use bullet points rather than writing a lot of paragraphs.

This allows the reader to scan for information quickly.

In addition, embedding helpful links in your email newsletters and giving visual descriptions can attract more readers.

5. Feature pull-out quotes

When someone has something important to say in the article, and it is a great point, pull it aside in the design.

Make it more significant than the regular text by using it as a graphic, not in the article itself. 

Pull quotes provide a teaser that entices the reader into the story.

6. Have someone edit your articles

Don't rely on your own wits here.

You will need to have another person edit your articles and layout. It's hard to catch your own mistakes all the time.

And sometimes, you need another set of eyes on an article in case something needs to be clarified. You might know what you mean, but someone else might not. This is just good practice.

7. Make sure there's a call to action (CTA)

There needs to be a place (or places) where you encourage the reader to take an action that moves them through your sales funnel.

Call-to-action examples include visiting your store, contacting you for a consultation, signing up for your email list, or making a purchase today.

The point of doing a newsletter is to build the business.

Contact us today to learn about our professional paper, color, and design options for your next print newsletter!

Comments

Popular posts from this blog

Make a Statement with Flyers: 5 Things You Might Not Know About Effective Design

  Flyers have been around for decades, but they’re anything but old news. In fact, when done well, they can be one of the most cost-effective and attention-grabbing tools in your marketing mix. The trick? Knowing what most people miss. Here are five flyer design strategies that often go overlooked—and how you can use them to your advantage. 1. Headlines Don’t Have to Explain—They Have to Stop People Your headline isn’t a label. It’s a hook. A lot of flyers start with something safe: “Annual Clearance Sale” or “Join Us for Our Spring Open House.” That’s fine—but it’s also forgettable. If you want someone to actually read your flyer, the headline has to stop them in their tracks. Some options to consider: Ask a question: “Tired of Overpaying for Car Repairs?” Use urgency: “This Weekend Only. No Extensions.” Go bold: “You Bring the Crowd. We’ll Bring the Fireworks.” You can always explain more in the subhead. But the headline’s job is to earn that second glance. 2. White Spa...

Showcase Your Brand with Unique Printing Techniques That Reflect Your Style

  Your print materials don’t just share information—they express who you are. Whether you’re designing brochures, business cards, or product packaging, the finishing choices you make can help your brand stand out in ways that are memorable, tactile, and entirely you. But not every technique fits every brand. What feels premium to one customer might feel over-the-top to another. Here’s how to think about pairing your brand’s personality with unique printing techniques that leave a lasting impression. The Bold and Energetic Brand You’re not trying to blend in—you want to get noticed. For brands with a high-energy identity—think entertainment, retail, hospitality, events—the goal is to attract attention fast. That doesn’t mean going over the top. It means choosing finishes that emphasize movement, light, or contrast. Examples to consider: Spot UV that highlights just one element (like a logo or product image) against a matte background Neon inks for a punch of color that sta...

When to Start Planning Your Year-End Print Projects (with Stats to Back It Up)

As the leaves start to turn, savvy marketers and business owners know it’s already time to think ahead; way ahead. Year-end print projects like calendars, holiday cards, and branded gifts aren’t just festive extras; they’re powerful tools for brand visibility, customer loyalty, and employee appreciation. But timing is everything. Here’s a breakdown of when to start planning each major print category and the data that proves why early birds really do get the worm. 🗓️ Calendars: Start Planning by   July–August Why so early? Calendars are long-lead items that require design, proofing, and often bulk mailing. They’re also one of the most visible branded items used daily, all year long. Stat to know: 80% of consumers hang onto promotional calendars for the entire year, and 76% recall the brand on them months later. Pro tip: Finalize your design by September to allow for production and distribution by October. 💌 Holiday Cards: Start Planning by August Whether you’re sending...