Skip to main content

6 Ways to Engage Your Audience With Interactive Print Marketing


Interactive print marketing allows more engagement from the receiver, upping retention. 

Interactive print marketing is any print that allows engagement beyond reading from the user. It can have digital or non-digital aspects. 

Non-Digital Interactive Print Marketing

Non-digital interactive print marketing uses creativity to enhance print, creating a unique experience. 

1. Scents

Sending scents through the mail is especially helpful when advertising the wonderful smell of your perfume. 

However, even if you don't sell perfumes, sending a scent through the mail can still be helpful. By associating your business with good smells, you'll intrigue and please potential clients while influencing their emotions, as 75% of emotions are due to smell.

Incorporating a particular smell could become part of your brand identity, boosting recognition. People are 100 times more likely to remember a smell than something they see, hear or touch.

2. Invisible Ink

Make your campaign fun by telling your recipients to get the paper wet or bring it outside into the sun. 

Having "hidden" messages appear after following the prompts creates a fun experience for the customer while also making your advertisement memorable. 

Entice your readers to follow the prompts by providing a discount or some benefit after following through. 

3. Origami

Send print that can be transformed into something more through origami. 

This is a fun activity for the recipients. Make sure the directions are clear and the origami doesn't get too complicated. Otherwise, the recipient will become frustrated. 

Connect the origami piece to your marketing campaign and product. Make it even better by providing the customer with something functional once they're done, like a pencil holder. 

Digital Interactive Print Marketing

It can be beneficial to change your strategy mid-campaign by including digital aspects. 

It also increases response rates; a study shows the increase in response rates could be from 2 to 35%!

4. Lights 

Did you know you could include lights in your print marketing?

Adding lights can make your direct mail shine. With the holidays just around the corner, adding lights to Christmas trees in direct mail will help you stand out. Use your imagination to find ways to enhance your package through digital lights. 

5. QR Codes 

QR codes help to create a seamless omnichannel approach by creating a bridge between the print and the digital world. 

QR codes can connect consumers to…

  • Social media. Social media is a wonderful way to interact with clients while showcasing your best products or services.
  • Website. Your website can be used to find out more information about your company and answer any questions. To make it even more effective, you could include QR codes that bring the customer directly to the product you're advertising.
  • Video. If you'd like to share more information than can be included in the print piece, then have the QR code direct users to an engaging video for more info. 

QR codes can help your print marketing deliver more than would otherwise be possible while helping people follow your calls to action more easily. 

6. Artificial Reality

Artificial reality gives your print marketing a chance to come alive. 

When the recipient scans the image with their phone or tablet, they'll be able to see images moving and making noise through their phone.

It's another element that increases the recall of the recipients while also providing them with a bit of fun in their lives. 

Print marketing is not archaic. Although it has been used for many years, it has kept up with modern technology to provide unique, memorable features to your target market. 

Let us help you engage your audience with interactive print marketing! Reach out today! 

Labels:

Comments

Post a Comment

Popular posts from this blog

Confessions of a Marketing Envelope: What Really Happens Between Design and Delivery

  A Behind-the-Scenes Look at the Life of 10,000 Envelopes (Told by One of Us) Hi. I’m an envelope. One of 10,000, actually. You might think I’m just a wrapper. A delivery tool. A boring rectangle waiting to be tossed aside. But there’s a lot more to me than meets the eye, and I’m here to tell you what really happens behind the scenes when a project like mine comes to life. From concept to mailbox, it takes planning, people, and precision to make me look this good. Let me show you. Step 1: The Brainstorm My story starts in a design meeting. There’s talk of colors, logos, fonts, teaser text. Should I have a window? How thick should I be? Do I match the insert or pop with contrast? Some might say I’m dramatic, but I know this part matters. I’m the first impression. If I don’t catch someone’s eye in the mailbox, nothing inside gets read. Step 2: Prep and Proofing Before I ever touch a press, a few things have to happen: The layout is dropped into a print template My window ...
Post a Comment
Read more

Trade Show Success: Designing Booth Graphics that Captivate

  Your trade show booth is more than just a spot to stand. It’s your storefront, your billboard, and your handshake, all in one. When you're trying to stand out in a sea of retractables, tabletop displays, and hanging signs, your booth graphics play a make-or-break role. If they confuse, crowd, or underwhelm, you risk wasting a high-cost opportunity. However, with a smart approach, they can spark curiosity, initiate conversations, and help convert attendees into leads. Let’s break down how to design booth graphics that work, step by step. Step 1: Start with What Matters Most: Your Message Before you think about visuals, fonts, or product shots, ask: “What’s the one thing I want someone to remember when they walk past our booth?” Maybe it’s your unique selling point. Maybe it’s a headline that speaks directly to your audience’s pain point. Maybe it’s your newest service or a bold offer. Whatever it is, this message needs to be clear, readable from several feet away, and laser-...
Post a Comment
Read more

Labor Day in Print: Using Banners to Recognize Hard Work

    Labor Day may be in the rearview mirror, but it’s never too late to show appreciation. Whether you're thanking employees, volunteers, or loyal customers, banners offer a bold, visible way to say, "We see you and we appreciate you." Even a simple “Thank You for All You Do” can make a powerful impact in the workplace, a storefront, or a community gathering space. Here are some creative, practical ways businesses like yours can use banners to celebrate hard work all year long! 1. Turn Your Storefront into a Statement of Gratitude One of the easiest and most effective ways to express appreciation is with a banner in a front window or outdoor space. It’s a great way to lift spirits, and it sends a clear message to passersby about your company culture. Think of it as a billboard of goodwill. Try phrases like: “Thanks to Our Amazing Team” “We’re Grateful for the Hands That Keep This Place Running” “Labor Day May Be Over, But Our Appreciation Isn’t” Tip: Hang banner...
Post a Comment
Read more