Skip to main content

Extraordinary Marketing: How Your Marketing Can Make an Impact Anywhere




Marketing has a powerful impact on your business.

Marketing matches your business with potential customers around the world, increasing sales. Business owners know the power of marketing, which is why the average local business puts 5-10% of its revenue towards a digital marketing budget.

Extraordinary marketing: Grow your business

The main priority of marketing is to grow your business. 

You can use a variety of avenues to reach your target audience. By having a well-defined business plan, target market, and pain point your company addresses, you’ll be better able to reach the people who need to know about your business. 

Extraordinary marketing: Reach your goals

Marketing is a standard method to reach your goals defined in your short and long-term business plans. 

Some common business goals marketing can address include: 

  • Increase your business’s market share
  • Reach out to community members
  • Maintain or increase profits
  • Growth
  • Establish brand message and voice
  • Improve company value

Take a look at your business’s unique goals. Then, pinpoint which ones you can achieve through a marketing campaign. Finally, plan a marketing campaign with well-defined goals and measuring methods. 

Extraordinary marketing: Customer loyalty 

Loyal customers keep your business going. 

61% of small and medium businesses report greater than half of their revenue coming from repeat customers. It would be difficult for a business to survive without repeat customers. Reach your existing customers through marketing campaigns. 

When your customers shop with you, ask them for their contact information. Then you can keep them updated and coming back for more through newsletters, social media, and direct mail campaigns. 

Extraordinary marketing: Reach anyone anywhere

Today’s global, connected world provides many opportunities for business expansion. 

Small and medium-sized businesses now have the tools to sell to anyone, anywhere in the world. Having a larger target market pool increases your business’s growth potential.

Seize this opportunity by having a well-functioning online store. Then expand the scope of your marketing campaigns to reach people around the globe whom you may not have previously considered. 

Extraordinary marketing: Promising channels

Marketing can take on endless forms.

Often, the best marketing strategy is an omnichannel approach. Examples include: 

  • Influencer marketing: pay a person with a dedicated follower base to endorse or mention your product or service. 89% say ROI from influencer marketing is about the same or better than other channels.
  • Content marketing: create content through various channels to inform customers, driving them to your business.
  • Print marketing: create tangible content you can share with your target market. Print boosts customer loyalty and trust. 

Pay attention to the various forms of marketing and find the ones that work best for you. 

Marketing is integral to the success of your business, and print marketing can be especially powerful.

We’re here to help you with all your print marketing. Contact us today to get started on your next campaign! 

Labels:

Comments

Post a Comment

Popular posts from this blog

What Would Happen If You Put the Right Banner in the Right Place?

  Not every marketing tactic has to be big or complicated. Sometimes, it just needs to be seen. Here’s a look at how different types of local retailers might use banners this season, and what could happen if they placed the right one in the right place. Imagine This: A Pet Supply Store Near a Dog Park Business slows after the summer rush. The pet shop is tucked just off the main road, and most traffic goes right past the plaza without ever noticing it. The owner puts up a banner near the entrance to the nearby dog park. It reads: "Local Treats, Leashes & Toys – 2 Blocks Away →" It’s printed with a paw-print border and hung between two fence posts where pet parents can’t miss it as they head in or out. In just a few days, new customers start mentioning the banner. Some come in just to browse, while others sign up for the store’s loyalty program. It's not a huge campaign, but it works because it’s right where the audience is. Imagine This: A Boutique That’s Host...
Post a Comment
Read more

From Thank You to Sale: Using Print to Build Customer Loyalty

  Winning a customer is hard work. Keeping that customer is where real growth happens. Research shows it can cost up to five times more to acquire a new customer than to retain an existing one ( Harvard Business Review ). Yet too often, businesses focus on chasing the next lead while overlooking the ones they already have. Here’s the truth: a thank-you is more than courtesy. With the right strategy, it becomes the foundation of customer retention, keeping people engaged, loyal, and coming back again and again. Customer Retention Starts With Print Recognition Every customer wants to feel noticed. If they only hear from you when you’re selling, they’ll drift. Print gives you a chance to show recognition in a way that feels tangible. Imagine sending a card a week after a purchase: “We loved serving you! Here’s a reminder of what’s coming up next.” That single piece of mail not only thanks them, it tells them they matter. Loyalty Grows With Consistency One thank-you isn’t enou...
Post a Comment
Read more

Beyond the Party: 5 Smart Print Projects That Shine This Holiday Season

  The calendar’s full, the deadlines are tight, and everyone’s trying to make a good final impression before the year wraps up. If you didn’t plan your marketing early this year, that doesn’t mean it’s too late to make your brand shine. Even a few small print pieces can help you stay visible, thoughtful, and connected during the busiest time of year. Here are five smart print ideas that work beautifully now and are worth bookmarking for next year’s plan. 1. Printed Thank-You Cards There’s something about a printed thank-you that never goes out of style.  Amidst this season full of mass emails and automated messages, a card with a short, handwritten note feels surprisingly personal. Use them to thank clients, donors, volunteers, or vendors. Keep the message simple: a warm “we appreciate you” and a reminder that you value the relationship. If you’re too busy to handwrite each one, try a hybrid approach: print a short, heartfelt message inside and add a quick signature. It...
Post a Comment
Read more