You've got your booth space locked in. Your banners are designed, printed, and packed. Your table throws and floor graphics are on brand and on point. But here’s the real question: Is your team as ready as your signage? The best trade show displays don’t just look good. They work because the people behind them are prepared to use them. Here’s a quick-read checklist to make sure your team and your visuals are aligned for your next event. 1. Do They Know What the Signage Is Saying? Your banners, posters, and backdrops carry your core message. But does your team understand what that message is and how to build on it? Pro tip: Print out a “Booth Talking Points” sheet. Connect each visual to a key benefit or product. When your visuals and team speak the same language, you create clarity, not confusion. 2. Can Someone Set Everything Up Without Guesswork? Large format signage looks amazing when it’s set up correctly. Retractable banners, tension backdrops, floor decal...
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