Marketing Your Way to Success

  In the iconic book, “7 Habits of Highly Effective People,” Stephen Covey says successful people “begin with the end in mind.” Why? Because all things are created twice – once through imagination and later in reality. To succeed in business, you must clarify what you’re trying to accomplish and then optimally position your offering before a target market. Covey states this reality in blunt terms : “[In business,] the extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise. Most business failures begin in the first creation, with problems such as undercapitalization, misunderstanding of the market, or lack of a business plan.” Building brand awareness is essential if your desired “end” is to grow your sales! Boost Visibility for Your Business Just as it takes a blueprint and nails to build a house, it requires strategic marketing to build your brand. Brand awareness is the bedrock of your sales funnel, so s...

  When you think of door hangers, does cash flow come to mind? Perhaps not. However, many businesses find these tangible tools bring a remarkable return on investment. Take this example from a neighborhood tree service. After a violent summer storm in an established neighborhood, many yards were littered with large branches from mature trees. One proactive landscaper was ready with 500 pre-printed custom door hangers, photos, contact information, and an irresistible combo deal pairing yard cleanup with discounts on large-scale trimming packages. Upon distribution, it was common for his business to receive inquiries on projects ranging between $1,000 to $1,500 per job. If 500 door hangers were printed for $100 -- and landed just one job at $1,500 -- the earnings ($1500) minus the investment ($100) would net a remarkable 1400% ROI. Now, THAT is some killer marketing! The Power of Door Hangers in Local Marketing Campaigns Door hangers require some creativity and elbow grease, but...

  Did you know that the average American household receives 454 pieces of marketing mail per year? If you want to make your company’s mailings stand out among all the others, an attractive offer is the key! 92% of Millennials have been influenced to purchase by direct mail. By crafting the perfect offer, you can utilize that impact and guide recipients toward purchasing with your company. 3 Essentials for the Perfect Direct Mail Offer Read on to learn the three key tips to remember when creating an offer for your next direct mail campaign. 1. Build the Offer around the Audience Your offer will be much more effective and generate significantly higher revenue if it’s thoughtfully personalized to target a specific audience. First, brainstorm which target audience you’d like to focus on for this direct mail campaign. Then, consider which offers would be most valuable and tempting to those in that demographic. For instance, a restaurant with a target audience of parents with yo...

  Direct mail is a powerful tool! It can spread the word about your company to prospective customers and help you to engage with existing contacts. According to research,  73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. Creating a direct mail plan for your company is essential. However, one simple factor that can increase the response rate for your direct mail is the type of envelope you use! Interestingly, oversized envelopes have the highest direct mail response rate , with the second-highest response rate being 5.7% for postcards and 4.3% for letter-sized envelopes. It’s important to realize that your direct mail has many different sizing options. Read more to find out the perfect size for your next mail campaign! A Quick Guide to Envelope and Insert Sizes Two main categories of envelope sizes can be used for direct mail purposes: A-Style or Commercial.  1. A-Style (Announcement) Env...

  When was the last time your print marketing products exuded a sense of classic luxury and left a lasting memory? Print projects do not have to be dull and two-dimensional. Texture is a vital element in creating visually striking printed materials. It has the power to influence emotions, trigger psychological associations, draw attention to the medium used, or focus our attention on the materials themselves . Welcome to the World of Embossing!   To begin, let us find some common ground on what embossing means. Embossing involves creating a raised design or text on the surface of print materials . Companies today often utilize embossing for their logo, initials, or a specific pattern. While embossing has been around since the 15th century, the process has been refined to provide cost-effective, efficient, and high-quality embossing.  Embossing utilizes a die, a custom metal plate that carries the desired design, and the chosen material, typically paper. The di...

Signage is not just to look pretty. It is essential for your business and its success, especially at events. Standout signage will benefit your event by impressing attendees with welcome displays, informing customers where they should go, keeping a schedule of events visible, thanking sponsors, and more. Team up with our printing professionals to help create the event of the year with innovative and unforgettable signage and displays. Printing for Events: Tips for Standout Signage and Displays Looking for some ideas to begin your journey? Consider the following four ideas. Welcoming First impressions are of the utmost importance for your next event. Ensure your attendees know where they are, why they’re there, where to find specific locations, and most importantly, that they are welcome.  Examples of Welcoming Signage: Feather/Banner Flags: Allow nature to let these flow in the wind to attract views Welcome Banner: The first signage a guest sees upon arriving Window cl...

 The start of a new year is always exciting for businesses and professionals. It's the perfect opportunity to reflect on the past year, set goals, and plan for the future. As we step into 2024, one thing that should be at the top of your list is updating your business cards. Business cards may seem small, but they are an essential tool for networking and promoting your brand. They provide a tangible representation of you and your business, making it easier for potential clients or collaborators to remember you and reach out in the future. Start the New Year Right with New Business Cards Here are some reasons why getting new business cards should be on your to-do list for the new year. A Fresh Start With every passing year, businesses evolve and change. Your services or products may have expanded, your branding may have been updated, or you might have a new job title. Whatever the changes, it's important to reflect them on your business cards. Outdated information can ...

The new year is the perfect time to make resolutions and lay out goals for your year ahead.  Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things in the year ahead. 4 Ideas for Marketing Goals to Make in the New Year Dream big and lay the foundations for a successful 2024 with some of these marketing ideas! 1. Upgrade Your Visuals and Images Customers love to engage with marketing that uses high-quality imagery and interesting visuals. So, set the goal for yourself to invest extra time into the visual appeal of your brand this year! Is it time to update your logo or brand identity? Consider using a graphic designer to ensure you have a cohesive look that tells your brand story and engages your audience. Using high-quality images in your marketing materials will also pay off. Consider hiring a photographer or utilizing stock photography from sites like ...