4 New Year's Resolutions for Marketing

The new year is the perfect time to make resolutions and lay out goals for your year ahead. 

Personal resolutions can help you improve your life or pursue new hobbies, and in the same way, making resolutions for your professional life can motivate you to try new things in the year ahead.

4 Ideas for Marketing Goals to Make in the New Year

Dream big and lay the foundations for a successful 2024 with some of these marketing ideas!

1. Upgrade Your Visuals and Images

Customers love to engage with marketing that uses high-quality imagery and interesting visuals.

So, set the goal for yourself to invest extra time into the visual appeal of your brand this year!

Is it time to update your logo or brand identity? Consider using a graphic designer to ensure you have a cohesive look that tells your brand story and engages your audience.

Using high-quality images in your marketing materials will also pay off. Consider hiring a photographer or utilizing stock photography from sites like Getty Images or Shutterstock for professional and compelling images.

2. Focus on Quality Content

As the saying goes, quality rather than quantity often matters most.

So, in 2024, focus your resolution on producing better content! It’s essential to ensure that the content you’re producing for your marketing materials is helpful and engaging for customers. 

Focus on writing that prioritizes a human connection, intentionally fosters trust, and is unique, engaging, and easily readable. This resolution will help to improve your user experience!

3. Update your Website

If your website hasn’t been updated in a while, make this the year you polish it up so it’s at its best!

Add new testimonials or reviews from happy customers, update the photos or design to make it more modern, or add new links and interactive features. 

One specific resolution you could make is to improve the functionality of your website. Statista reports that 17% of global web usage comes from cell phones, so it’s essential that your website is mobile-friendly! 

The start of the new year is also a great time to look back on your metrics and performance from the past year to see which features garner the highest customer response rate. Make adjustments to your website according to that data. 

4. Utilize Inbound Marketing Strategies

Inbound marketing creates content to boost brand recognition, attract website visitors for information, and drive product interest and sales.

Examples of inbound marketing include blog posts, social media, and videos that focus more on education or entertainment than sales. You could even consider holding webinars, recording video sessions, or making a podcast related to your company.

Integrating these inbound marketing tactics with traditional methods like direct mail, flyers, and other print marketing can enhance visibility and amplify the overall effectiveness of both approaches.

As you head into the new year, our company is here for any print marketing needs that you might have, helping you bring success to your business! Visit our website today.