Skip to main content

Printing for Events: Tips for Standout Signage and Displays

Signage is not just to look pretty. It is essential for your business and its success, especially at events.

Standout signage will benefit your event by impressing attendees with welcome displays, informing customers where they should go, keeping a schedule of events visible, thanking sponsors, and more.

Team up with our printing professionals to help create the event of the year with innovative and unforgettable signage and displays.

Printing for Events: Tips for Standout Signage and Displays

Looking for some ideas to begin your journey? Consider the following four ideas.

Welcoming

First impressions are of the utmost importance for your next event.

Ensure your attendees know where they are, why they’re there, where to find specific locations, and most importantly, that they are welcome. 

Examples of Welcoming Signage:

  • Feather/Banner Flags: Allow nature to let these flow in the wind to attract views
  • Welcome Banner: The first signage a guest sees upon arriving
  • Window clings: Utilize windows and mirrors to double as a canvas for your signage
  • Yard signs: Start welcoming and directing guests from outside
  • Directions for restrooms, conference rooms, and seating: Once at the event, empower your attendees where things are located

Crowd Control

Having many people attend your event is a good thing, but controlling the flow of the crowd is vital.

Clear signage and directions for guests are critical to a safe and effective event. Consider organizing the crowds with thoughtful printed materials such as:

  • VIP passes - Allow for distinction among guests to have special privileges
  • Admission tickets - This can be a safety measure to know who is supposed to be at your event
  • Age-restricted drink/ride/food tickets - Be proactive with specialty items and limitations
  • Prize drawing tickets - Give the right amount of attendees the chance to win big!
  • Queue Banners - Visibly show where guests are to line up for drinks, tickets, etc
  • Stair Wraps - Use a natural mode of crowd flow and harness its signage possibilities
  • Floor decals/graphics - Be specific about where attendees should gravitate 

Information

Once your event welcomes people, they need to know their options and when events are.

Stay organized and give your attendees the power of information with educational signage and other materials like:

  • Programs - bi-fold or tri-fold to fit pertinent details about your event
  • Schedules - List out the times and locations of events attendees should be aware of
  • Menus - Whether it’s food, drinks, or services, impress your audience with their choices
  • Maps - Events can be confusing to locate places, so take the guesswork out of navigating
  • Flyers - Simple or detailed, these handheld papers detail just the right amount of info 

Sponsor Recognition

Don’t forget to thank your sponsors and all the other people and companies that allowed your event to occur.

Showing your gratitude and appreciation towards others is crucial in positive business dealings and allows guests to know who else to thank and show recognition.

Ideas to illustrate sponsors and thanks:

  • Program ads
  • Large vinyl banners
  • Stage backdrops
  • Table tents

These attention-grabbing graphics for indoor or outdoor use benefit your next event, whether you want to welcome guests, help control crowd flow, or thank sponsors. 

Don’t let your customers feel lost, unsure, or confused at your next event. Allow our print marketing experts to collaborate with you today to craft the highest quality and best impression signage! Head to our website to learn more about innovative sign solutions.


 

Labels:

Comments

Post a Comment

Popular posts from this blog

What Would Happen If You Put the Right Banner in the Right Place?

  Not every marketing tactic has to be big or complicated. Sometimes, it just needs to be seen. Here’s a look at how different types of local retailers might use banners this season, and what could happen if they placed the right one in the right place. Imagine This: A Pet Supply Store Near a Dog Park Business slows after the summer rush. The pet shop is tucked just off the main road, and most traffic goes right past the plaza without ever noticing it. The owner puts up a banner near the entrance to the nearby dog park. It reads: "Local Treats, Leashes & Toys – 2 Blocks Away →" It’s printed with a paw-print border and hung between two fence posts where pet parents can’t miss it as they head in or out. In just a few days, new customers start mentioning the banner. Some come in just to browse, while others sign up for the store’s loyalty program. It's not a huge campaign, but it works because it’s right where the audience is. Imagine This: A Boutique That’s Host...
Post a Comment
Read more

From Thank You to Sale: Using Print to Build Customer Loyalty

  Winning a customer is hard work. Keeping that customer is where real growth happens. Research shows it can cost up to five times more to acquire a new customer than to retain an existing one ( Harvard Business Review ). Yet too often, businesses focus on chasing the next lead while overlooking the ones they already have. Here’s the truth: a thank-you is more than courtesy. With the right strategy, it becomes the foundation of customer retention, keeping people engaged, loyal, and coming back again and again. Customer Retention Starts With Print Recognition Every customer wants to feel noticed. If they only hear from you when you’re selling, they’ll drift. Print gives you a chance to show recognition in a way that feels tangible. Imagine sending a card a week after a purchase: “We loved serving you! Here’s a reminder of what’s coming up next.” That single piece of mail not only thanks them, it tells them they matter. Loyalty Grows With Consistency One thank-you isn’t enou...
Post a Comment
Read more

Beyond the Party: 5 Smart Print Projects That Shine This Holiday Season

  The calendar’s full, the deadlines are tight, and everyone’s trying to make a good final impression before the year wraps up. If you didn’t plan your marketing early this year, that doesn’t mean it’s too late to make your brand shine. Even a few small print pieces can help you stay visible, thoughtful, and connected during the busiest time of year. Here are five smart print ideas that work beautifully now and are worth bookmarking for next year’s plan. 1. Printed Thank-You Cards There’s something about a printed thank-you that never goes out of style.  Amidst this season full of mass emails and automated messages, a card with a short, handwritten note feels surprisingly personal. Use them to thank clients, donors, volunteers, or vendors. Keep the message simple: a warm “we appreciate you” and a reminder that you value the relationship. If you’re too busy to handwrite each one, try a hybrid approach: print a short, heartfelt message inside and add a quick signature. It...
Post a Comment
Read more