Skip to main content

Seasonal Marketing Magic: Using Branded Apparel to Engage Customers Year-Round

At TGS Direct and Bethel Printing, we understand that seasons greatly influence the sales of promotional products. Each season brings unique needs and trends, and staying attuned to these shifts is key to effective marketing and customer satisfaction.


Winter Promotions

In New England, winter is synonymous with cold weather gear. As a result, winter promotional items often center around apparel. According to ASI Central, 50% of New Englanders own a piece of branded winter outerwear. We frequently recommend products such as jackets, scarves, chocolate gifts, and holiday staff giveaways. These items not only provide warmth but also keep your brand visible during the chilly months.


Spring Promotions

Spring is a time of renewal and various holidays. We see a surge in promotional product sales during this season. Popular spring items include event tents, table throws, pop-up podiums, tradeshow giveaways, umbrellas, and running gear. With holidays like Valentine's Day, St. Patrick's Day, Easter, and Mother's Day, there are ample opportunities to offer themed promotional products that resonate with your audience.


Summer Promotions

Summer brings a focus on outdoor activities and hydration. Drinkware is a major trend, with items like Swell bottles, tumblers, and other drinkware products being highly sought after. Additionally, t-shirts, baseball caps, and golf gear are popular choices. The promotional products industry has seen a significant rise in the demand for golf apparel, making polos a best-seller during the summer months.


Fall Promotions

As fall rolls in, the focus shifts to back-to-school items and preparing for cooler weather. Promotional products such as pens, notebooks, lunch bags, totes, and vests are in high demand. This season is crucial for setting up successful marketing campaigns that cater to the needs of students and professionals returning to their routines.


Understanding Seasonal Needs

For TGS Direct and Bethel Printing, understanding and anticipating seasonal trends is essential. Marketing success hinges on knowing what consumers want during each season and adapting our product offerings accordingly. By keeping up with these trends, we ensure that our clients are always equipped with the most relevant and appealing promotional products.


We hope these insights help you navigate the seasonal trends in the promotional products industry. If you're ready to explore how branded merchandise can enhance your marketing strategy, we are here to assist you every step of the way!

Comments

Popular posts from this blog

Make a Statement with Flyers: 5 Things You Might Not Know About Effective Design

  Flyers have been around for decades, but they’re anything but old news. In fact, when done well, they can be one of the most cost-effective and attention-grabbing tools in your marketing mix. The trick? Knowing what most people miss. Here are five flyer design strategies that often go overlooked—and how you can use them to your advantage. 1. Headlines Don’t Have to Explain—They Have to Stop People Your headline isn’t a label. It’s a hook. A lot of flyers start with something safe: “Annual Clearance Sale” or “Join Us for Our Spring Open House.” That’s fine—but it’s also forgettable. If you want someone to actually read your flyer, the headline has to stop them in their tracks. Some options to consider: Ask a question: “Tired of Overpaying for Car Repairs?” Use urgency: “This Weekend Only. No Extensions.” Go bold: “You Bring the Crowd. We’ll Bring the Fireworks.” You can always explain more in the subhead. But the headline’s job is to earn that second glance. 2. White Spa...

Showcase Your Brand with Unique Printing Techniques That Reflect Your Style

  Your print materials don’t just share information—they express who you are. Whether you’re designing brochures, business cards, or product packaging, the finishing choices you make can help your brand stand out in ways that are memorable, tactile, and entirely you. But not every technique fits every brand. What feels premium to one customer might feel over-the-top to another. Here’s how to think about pairing your brand’s personality with unique printing techniques that leave a lasting impression. The Bold and Energetic Brand You’re not trying to blend in—you want to get noticed. For brands with a high-energy identity—think entertainment, retail, hospitality, events—the goal is to attract attention fast. That doesn’t mean going over the top. It means choosing finishes that emphasize movement, light, or contrast. Examples to consider: Spot UV that highlights just one element (like a logo or product image) against a matte background Neon inks for a punch of color that sta...

Patriotic Designs for Memorial Day: H.O.N.O.R. in Print

Memorial Day is a time for reflection—a chance to express gratitude, remember those who served, and unite communities around a shared sense of purpose. While print can’t encapsulate the weight of sacrifice, it plays a quiet and important role in how we honor it. Here’s how thoughtful design helped this year’s Memorial Day messages resonate, using a format that reflects the heart of the holiday itself. H — Hold Space for Stillness Not every flyer needs to be loud to be effective. In fact, the best Memorial Day designs created room for the message to breathe. Whether it was ample white space or a single symbolic image—a folded flag, a solitary silhouette, a poppy in bloom—this restraint helped invite reflection. Design takeaway: When designing for remembrance, let stillness speak. Skip the clutter. Choose fewer elements with more weight. O — Opt for Meaningful Color Red, white, and blue are foundational to patriotic design—but not every campaign needs to use them at full saturat...