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Dad-Approved Print Marketing: Tough, Practical, and Built to Last

 

Father’s Day may be behind us, but the dad energy lives on.

You know what we’re talking about—classic dad traits: practical, no-nonsense, a little sarcastic, probably wearing cargo shorts, and definitely giving side-eye to your “modern” marketing campaign.

And if we’re being honest?
Your next print project could probably use a little more of that.

So let’s take a moment—post-Father’s Day—to appreciate what dads (and dad-like marketing) have always done best: kept things simple, sturdy, and surprisingly effective.

Here’s what your next print piece might look like if it were designed by everyone’s favorite unofficial brand strategist: Dad.

1. Paper So Thick It Could Be a Coaster

If your brochure can't double as a shim for a wobbly table leg, your dad would probably question your paper choice.

He doesn’t believe in flimsy print. Neither should you. Thick stock = serious message.

2. Fonts You Can Read From Across the Garage

Your dad doesn’t “squint at design.” He wants to see what it says—clearly, confidently, and without switching to his reading glasses.

No 6pt hairline serifs. No 40% gray-on-white body text. Go bold. Go big. Go readable.

3. Fewer Buzzwords. More Punchlines.

Would your dad ever say, “Empowering solutions that drive scalable synergy”?

Didn’t think so.

He’d say, “Get the job done.” Your copy should too. Clear beats clever. Every time.

4. A Call to Action That Doesn’t Play Games

Dad doesn’t “nurture leads.” He tells people what’s next.

"You want it? Here’s the number. Call before 5."

Your print should have that same energy. No scroll-hunting, no mystery links, just a button or line that says exactly what to do.

5. Built-In Efficiency

If a fold doesn’t serve a purpose, it’s getting cut. If a color doesn’t add meaning, it’s gone. If a fancy die-cut can’t hold up in a glove compartment, forget it.

Dad-approved design is functional design. It earns its place.

6. Coupons? Yes. Complicated Redemption Codes? No.

If there’s a coupon involved, Dad wants to cut it out and hand it over.

No app download. No online code that expires in 4 hours. Just a good old-fashioned discount with a dotted line and maybe a small “Expires Dec 31” in the corner.

7. Design That Doesn’t Try Too Hard

Dad doesn’t care what’s trending. He’s wearing New Balance sneakers from 2009 and they’re still holding up just fine.

Likewise, your print doesn’t need to chase the latest fads to be effective. It needs to be solid, well-built, and easy to understand.

How Print Marketing Benefits from Practical Design Principles

Behind the humor is a serious truth: some of the most effective print marketing isn’t flashy or trendy—it’s clear, purposeful, and built to last.

Whether you're promoting a service, highlighting an offer, or reinforcing your brand, practical design does more than get the job done. It earns attention and builds trust.

Print Like a Dad. Convert Like a Pro.

Post-Father’s Day is a perfect time to remind ourselves: marketing doesn’t have to be complex to be effective. Sometimes the best strategy is one with clear copy, sturdy stock, and zero fluff.

If you’re ready to create print materials that are practical, powerful, and possibly able to withstand a backyard barbecue spill, we’re here for it.

Let’s build something your dad would actually read—and maybe even keep in the glove box for later.


TGS Direct

📍 16 Franics J Clarke Circle, Suite 104, Bethel, CT 06801
📞 (203) 794-1171
📧 info@tgsdirect.com
🌐 www.tgsdirect.com



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