Skip to main content

9 Ways to Use Print to Drive More Traffic to Your Website

 

Print marketing is a powerful tool for capturing attention and guiding customers to take action.

Whether through business cards, brochures, direct mail, or signage, print materials provide a tangible way to engage your audience. But did you know they can also be a direct pathway to increasing your website traffic? By incorporating innovative print strategies, you can turn every printed piece into a lead-generating powerhouse that encourages customers to connect with your brand online. 

1. Use QR Codes That Link to Special Offers

QR codes make it effortless for customers to transition from print to digital.

Instead of directing them to a generic homepage, use QR codes that link to a special landing page, discount, or exclusive content.

Tip: Use a QR code generator that provides tracking data to measure engagement.

2. Create Personalized URLs (PURLs)

Adding a customized web address (e.g., Your-Website/JohnDoe) to your print materials makes the experience feel personal while allowing you to track responses.

3. Turn Business Cards into Interactive Digital Portals

Traditional business cards don’t have to be static.

Embed a QR code linking to a short intro video, your LinkedIn profile, or a digital portfolio to encourage further engagement.

4. Add a Clear Call to Action (CTA)

Your printed materials should tell customers exactly what to do next—don’t just list your website. Examples include:

  • Scan this QR code to unlock a 20% discount!
  • Visit [YourSite] for a free eBook!
  • Enter to win by visiting [CustomURL] before June 30!

Make your CTA compelling and action-oriented to drive better results.

5. Offer an Exclusive Print-to-Digital Incentive

Give customers a special reason to visit your website from a printed piece:

  • A coupon code available only through print materials
  • Access to an exclusive video, guide, or webinar
  • A contest or giveaway requiring online entry
  • A sense of exclusivity increases engagement and conversions.

6. Promote Your Social Media & Blog

Use print materials to guide customers toward your social media pages, blog, or YouTube channel, where they can engage with your brand further.

For example, a restaurant could print “Follow us on Instagram for secret menu items!” on takeout menus, driving online interaction.

7. Track Print-Driven Web Traffic with UTM Codes

Want to measure precisely how many website visits come from print materials? Use UTM codes—custom tracking links that show up in Google Analytics.

By adding these unique parameters to your URL, you can see how many visitors came from your print campaign and analyze which materials drive the most traffic.

8. Combine Direct Mail and Digital for Maximum Engagement

A multi-channel marketing approach increases response rates.

Use print to encourage email sign-ups or online event registrations, and use email to reinforce your printed message.

Example: A salon could send a direct mail postcard with a QR code leading to a “Book Your Appointment Online” page, making scheduling simple.

9. Share Success Stories & Case Studies

Nothing builds trust like real-world success stories.

Print materials featuring case studies, testimonials, or statistics encourage people to learn more by visiting your website.

Make Print Work for Your Customer Engagement Goals

The best marketing strategies don’t separate print and digital—they integrate them for better results. With the right approach, your print materials can increase website traffic, generate leads, and create a seamless customer experience.

Want to create high-impact print materials that drive online engagement? Contact us today to get started!

Comments

Post a Comment

Popular posts from this blog

You Found Us—Now Let’s Make Something Brilliant Together

We’ve been doing a happy dance over here (printer-safe, of course) because our blog has seen a huge spike in readers lately—and we just want to say: thank you . Whether you’re a longtime follower or just stumbled in for a tip or two, we’re thrilled you’re here. Our mission? To make printing feel less like a mystery and more like a creative adventure. From clever packaging ideas to troubleshooting tips, we love sharing what we know—and we love hearing from you even more. đź’¬ Let’s Keep the Conversation Going If you’ve found something helpful, inspiring, or just plain fun here, don’t keep it to yourself! Comment below —ask us your burning printing questions, share your favorite tip, or just say hi. Share the blog with your team, your clients, or your fellow print nerds. The more, the merrier. Follow us on Facebook and X  for even more ideas, behind-the-scenes peeks, and quick tips you can actually use. We’re constantly posting new content to help you get the most out of your...
Post a Comment
Read more

7 Ways Custom Envelopes Boost Response Rates

  In direct mail, first impressions happen fast, sometimes in the few seconds it takes someone to sort their stack of mail. The envelope is your campaign’s opening act. If it falls flat, everything inside may never get seen. That’s why a strategic envelope isn’t just a finishing touch, it’s a lead actor in your campaign’s success. Here are seven ways custom envelopes help your mailings get noticed, opened, and acted on. 7 Ways Custom Envelopes Boost Response Rates 1. They Help You Stand Out in the Mailbox. Plain envelopes blend in. Custom envelopes stand out. A splash of color, a unique size, or even a bold teaser line can make your envelope impossible to ignore. The right design piques curiosity and makes the recipient pause. That pause is the first step toward engagement. 2. They Establish Immediate Brand Credibility. Your envelope says a lot before it’s even opened. A polished design, logo placement, or consistent brand colors build trust at a glance. Whether you're ma...
Read more

Printed vs. Plain: Why Branded Envelopes Pay for Themselves

  When it comes to envelopes, the difference between plain and printed can seem small until you look at the results. Sure, a blank white envelope gets the job done. But when you're sending marketing campaigns, invoices, appointment reminders, or donor appeals, “getting the job done” might not be enough. Here’s how a simple branded envelope can outperform its plain counterpart in ways that directly impact your bottom line. Marketing Mail: Get It Opened, Not Ignored Plain envelope result: Your beautifully designed mailer arrives in a blank envelope that looks just like the last 10 pieces of junk mail. It ends up in the trash—unopened. Branded envelope result: Your mail arrives in a professionally printed envelope with color, a return address, and teaser text that sparks interest. It stands out in the stack and gets opened. Why it pays for itself: If your goal is engagement, the envelope is the gatekeeper. Getting even a 10% bump in open rates could mean more leads, sales, or...
Post a Comment
Read more