Skip to main content

How to Use Postcards to Boost Your Marketing Campaigns

 

Ready to accelerate sales and add new life to your next promotion?

Postcards bring an energizing, economical solution! Since postcards are so visually accessible, they are read frequently and generate significant exposure. Statistics show that 79% of people act on direct mail immediately, and 92% of young shoppers say they prefer direct mail to make purchasing decisions.

Postcards themselves are especially cost-effective: according to research, the average ROI for postcards is 85%. Businesses can spark considerable revenue with just one mailing when they target specific audiences and link to tailored landing pages on their website.

Five Keys for Generating Compelling, Actionable Postcards

Postcards are personal, practical, and fun, whether it’s product promotions, time-sensitive sales, or words of thanks. Get started with postcards today! Here are five considerations for generating eye-catching postcards that drive action.

1. Think Outside the Rectangle

Today’s print capabilities allow you to dream and do almost anything with your postcard sizes, shapes, and finishes.

Consider tri-fold layouts, foiled or embossed accents, square promo cards, or coupons with detachable referral slips your customers can give to a friend.

2. Paint a Picture of the Problem You Can Solve 

People won’t read every word you share, so don’t bury the lead. Immediately communicate the problem your business can fix.

Center your writing, graphics, and headers around how your product can improve people’s lives.

3. Use Simple, Crisp Graphics 

The image on your postcard should be instantly recognizable.

While it may be fun to try something clever, this often confuses the audience. Since you have mere seconds to communicate an idea, your image should strongly and obviously reinforce the key sales concept.

4. Send Postcards in a Series

People can be slow to warm to new ideas, so give them time and trust the process.

For example, consider sending one postcard featuring a seasonal special and following it with a more tempting offer (like a free 30-day subscription or a $10.00 gas card for those who spend $50 in service at your auto shop).

This “rejection/retreat” tactic is a negotiating tool that elevates customers’ perceived value of your offer – making them more likely to act.

5. Add Bulleted Lists and Distinct Next Steps

Readers won’t engage with long text blocks, so shoot for punchy subheadings or bulleted items that clarify value.

Example 1: Highlight Savings

When offering volume discounts, don't just mention the discounted price; include the actual savings amount as well. This gives readers a clear understanding of the value they are getting.

For example, instead of just saying, "Save on a yearly subscription," you could say, "Get our yearly subscription for $99 - a $20.88 savings!"

Example 2: Simplify Discounts

Rather than advertising a percentage discount, make the savings more tangible for your readers by showing the price before and after.

For instance, instead of saying "25% off," you could say "Originally $125, now just $75!"

Example 3: Add Actionable Elements

When providing contact information or calls to action, make them more actionable and engaging. Instead of just listing a phone number or a website, consider adding QR codes that lead directly to a relevant webpage or include specific calls to action.

For example, instead of just saying, "Contact us for more information," you could say, "Scan this QR code to subscribe to our newsletter," or "Call today for your free consultation!"

We Can Help

If you’re new to postcard marketing, you don’t have to go it alone!

Our full-service specialists can guide you through every step of the design, printing, and mailing process. Contact us today for details.



Labels:

Comments

Post a Comment

Popular posts from this blog

What Would Happen If You Put the Right Banner in the Right Place?

  Not every marketing tactic has to be big or complicated. Sometimes, it just needs to be seen. Here’s a look at how different types of local retailers might use banners this season, and what could happen if they placed the right one in the right place. Imagine This: A Pet Supply Store Near a Dog Park Business slows after the summer rush. The pet shop is tucked just off the main road, and most traffic goes right past the plaza without ever noticing it. The owner puts up a banner near the entrance to the nearby dog park. It reads: "Local Treats, Leashes & Toys – 2 Blocks Away →" It’s printed with a paw-print border and hung between two fence posts where pet parents can’t miss it as they head in or out. In just a few days, new customers start mentioning the banner. Some come in just to browse, while others sign up for the store’s loyalty program. It's not a huge campaign, but it works because it’s right where the audience is. Imagine This: A Boutique That’s Host...
Post a Comment
Read more

From Thank You to Sale: Using Print to Build Customer Loyalty

  Winning a customer is hard work. Keeping that customer is where real growth happens. Research shows it can cost up to five times more to acquire a new customer than to retain an existing one ( Harvard Business Review ). Yet too often, businesses focus on chasing the next lead while overlooking the ones they already have. Here’s the truth: a thank-you is more than courtesy. With the right strategy, it becomes the foundation of customer retention, keeping people engaged, loyal, and coming back again and again. Customer Retention Starts With Print Recognition Every customer wants to feel noticed. If they only hear from you when you’re selling, they’ll drift. Print gives you a chance to show recognition in a way that feels tangible. Imagine sending a card a week after a purchase: “We loved serving you! Here’s a reminder of what’s coming up next.” That single piece of mail not only thanks them, it tells them they matter. Loyalty Grows With Consistency One thank-you isn’t enou...
Post a Comment
Read more

Beyond the Party: 5 Smart Print Projects That Shine This Holiday Season

  The calendar’s full, the deadlines are tight, and everyone’s trying to make a good final impression before the year wraps up. If you didn’t plan your marketing early this year, that doesn’t mean it’s too late to make your brand shine. Even a few small print pieces can help you stay visible, thoughtful, and connected during the busiest time of year. Here are five smart print ideas that work beautifully now and are worth bookmarking for next year’s plan. 1. Printed Thank-You Cards There’s something about a printed thank-you that never goes out of style.  Amidst this season full of mass emails and automated messages, a card with a short, handwritten note feels surprisingly personal. Use them to thank clients, donors, volunteers, or vendors. Keep the message simple: a warm “we appreciate you” and a reminder that you value the relationship. If you’re too busy to handwrite each one, try a hybrid approach: print a short, heartfelt message inside and add a quick signature. It...
Post a Comment
Read more