The Role of Print Marketing in Building Brand Trust and Recognition

 

 

Building brand trust and recognition is crucial in today’s competitive market. Don't overlook the vital role print marketing plays in establishing and maintaining trust with consumers!

Understanding the psychology behind first impressions and leveraging print media's unique benefits can significantly enhance your brand's reputation and customer loyalty. 

The Psychology of First Impressions and Trust

First impressions are formed within seconds, significantly impacting long-term perceptions and sales success.

Human psychology plays a vital role in this process, as we rapidly form opinions based on limited information. These initial judgments influence our subsequent interactions and decisions. When consumers encounter your brand for the first time through print media, it's essential to make a positive impression. The design and quality of your printed materials can convey trustworthiness and competence.

Understanding and utilizing these psychological dynamics can create an environment conducive to building long-term trust with your audience.

The Power of Print

Print media offers unique advantages that digital channels cannot fully replicate. Two significant benefits are brand trust and recall.

Brand Trust

According to recent statistics, 82% of consumers trust print ads the most when making a purchasing decision.

Print media's tangible and permanent nature is to thank for its high level of trust, which contrasts with digital ads' fleeting and often intrusive nature.

Brand Recall

Print advertising drives higher levels of brand recall compared to digital.

Research shows that print ads achieve a 77% recall rate, whereas digital ads only reach 46%. Increased recall can lead to stronger brand recognition and a higher likelihood of consumer engagement and action. 

By incorporating print media into your marketing strategy, you can leverage these strengths to build a more trusted and memorable brand presence.

Building Trust through Consistency and Feedback

Trust is built through consistency and open communication.

Ensuring that your business's actions align with its words is essential for maintaining integrity. When consumers see that your brand consistently delivers on its promises, their trust in your brand deepens.

Encouraging and valuing honest feedback via your print materials is another vital component of building trust. By actively seeking input from your customers and addressing their concerns, you demonstrate a commitment to growth and improvement. Showing you value their input and are willing to make changes fosters a culture of trust and mutual respect.

Print media remains a powerful tool in the digital age, offering unique benefits that can set your brand apart. Are you looking to boost your brand's trust and recognition through effective print media strategies? Contact us today to learn how we can help you create impactful and trustworthy print marketing materials that resonate with your audience.

Visual Appeal and Persuasion: A Dynamic Duo of Design Principles

 

In the world of design and marketing, the rule of thirds in design and the rule of three in persuasive messaging form a dynamic duo of principles that can help you create compelling and engaging print marketing content. By understanding and leveraging these techniques, designers and marketers can craft compelling print marketing materials that capture attention and drive action.

Understanding the Rule of Thirds in Design

The rule of thirds breaks an image into nine equal boxes using three evenly spaced horizontal and vertical lines, creating four intersection points where the human eye naturally focuses.

This technique is a fundamental guideline in design, helping to create balanced and visually appealing compositions. For instance, a direct mail postcard can utilize the rule of thirds by placing a bold call to action at one of the intersection points, drawing immediate attention and encouraging the recipient to engage. Similarly, a brochure can benefit from this principle by aligning key images and text along these lines, ensuring a harmonious and eye-catching layout.

By applying this rule, designers can enhance the visual impact of their work, making it more engaging for the audience. This technique leverages the natural way people scan visual fields, improving the effectiveness of the design. 

The Power of Three in Persuasion

In addition to the rule of thirds in design, there is a rule of three in persuasive messaging.

Using three positive claims in a message is most persuasive, as it shows a pattern without causing skepticism. This principle is effective in marketing messages, making them more compelling and trustworthy. People naturally seek patterns; three is the smallest number that forms a recognizable pattern, enhancing decision-making.

This psychological basis makes the rule of three a powerful tool in design, marketing, and communication, helping to create messages that resonate with the audience. By limiting claims to three, marketers can maintain credibility and avoid overwhelming their audience.

Applying the Principles in Print Marketing

By combining these two principles, designers can create print marketing materials that are both visually appealing and highly persuasive.

Whether arranging elements on a page or crafting a compelling message, the rule of three provides a simple yet powerful framework for success. This dual application can significantly enhance the effectiveness of print marketing campaigns.

Want to make your print marketing more impactful? Let us help you leverage the rule of three to create designs and messages that resonate with your audience. Contact us today to get started on crafting compelling and persuasive print materials that drive results!

 

10 Simple Steps to Declutter and Create a Zen Workspace

 

Feeling overwhelmed by a messy desk? Does the constant visual clutter zap your focus and leave you feeling stressed? You're not alone. A cluttered workspace can be a major productivity drain. But fear not, tranquility awaits! Here are 10 simple steps to declutter your workspace and create a calm oasis that sparks focus and serenity:

1. Embrace the Blank Slate: Start fresh! Begin by removing everything from your desk, shelves, and drawers. This might feel daunting, but it allows you to see the full picture and assess what truly needs a place in your work zone.

2. Trash the Trash: Be ruthless! Sort through the removed items and toss anything that's expired, broken, or no longer serves a purpose. Old receipts, empty coffee mugs, and outdated paperwork can all go.

3. Categorize and Conquer: Group similar items together. This could be office supplies, important documents, or reference materials. Having designated categories will make it easier to find things later.

4. Contain Your Chaos: Invest in organizers! Trays, bins, and drawer dividers are your friends. Use them to corral categorized items and create designated spots for everything.

5. Embrace the Power of Paperless: Minimize physical documents. Scan important papers and store them digitally- TGS Direct & Bethel Printing can help! This frees up physical space and makes searching for information a breeze.

6. Tame the Tech Terrain: Declutter your digital workspace! Organize your computer files, delete unnecessary emails, and unsubscribe from distracting notifications.

7. Less is More: Limit decorations. A few inspiring quotes or calming plants can enhance your space, but too much clutter can be counterproductive.

8. Clean Sweep: Give your workspace a physical refresh. Wipe down surfaces, dust electronics, and clean out your drawers. A clean environment promotes a clear mind.

9. Natural Light Matters: If possible, position your desk near a window. Natural light boosts mood, reduces eye strain, and fosters a more calming atmosphere.

10. Personalize with Purpose: Add a touch of you! Include a family photo, a small plant, or a piece of art that inspires you. A personalized space can feel more inviting and reduce stress.

By following these simple steps, you can transform your workspace from a cluttered battlefield into a haven of calm and productivity. 

Remember, a decluttered space leads to a decluttered mind, allowing you to focus on your work and achieve your goals with greater ease and serenity.

Networking Tips for Small Business Owners: How to Make the Most of Your Business Cards

 

Networking is vital for small business owners. It provides opportunities to forge valuable connections, expand one's reach, and drive growth.

In this interconnected world, a well-crafted business card can be a powerful tool for making lasting impressions and facilitating meaningful interactions. This article offers insights into maximizing your networking efforts and leveraging your business cards to their full potential.

Effective Networking Strategies

Establishing a strong personal brand and forming meaningful connections requires a blend of effective presentation, strategic alignment, and clear communication.

Present Yourself Effectively

Your personal brand is the impression you leave on others.

At networking events, focus on presenting yourself in a way that reflects your professional values and personality. Dress appropriately, maintain good posture, and be prepared with a concise and engaging introduction. Remember, first impressions matter.

Clear Communication

Effective networking hinges on your ability to communicate clearly and persuasively.

When engaging with potential connections, focus on listening actively and responding thoughtfully. Ask open-ended questions to show genuine interest and to gather valuable insights. Follow up on conversations with personalized messages to reinforce your connection and demonstrate your commitment to the relationship. Clear and consistent communication helps to build trust and establishes a solid foundation for long-term professional relationships.

Optimizing Your Business Cards

Business cards are more than just a piece of paper; they reflect your professional identity and are crucial to networking.

Essential Information on Business Cards

Your business card should include all necessary information to contact you.

This typically includes your name, title, company name, phone number, email address, and website. Make sure the text is clear and easy to read.

You could also try utilizing a contact card, which includes your headshot and links to your social channels.

Incorporate Your Company’s Identity

Your business card is an extension of your brand.

Use your company logo and brand colors to create a cohesive and professional look. This helps reinforce your brand identity every time someone looks at your card.

Stand Out from the Crowd

A unique design can make your business card memorable.

Consider using high-quality materials, interesting textures, or unconventional shapes. However, ensure that the design still aligns with your brand and is professional.

A well-designed business card and effective networking strategies can significantly enhance your business connections. You'll make a lasting impression by presenting yourself professionally, aligning with the right partners, and ensuring clear communication. And with a business card that stands out, those impressions will turn into valuable relationships.

Want to take your networking efforts to the next level? Contact us today to create eye-catching and innovative business cards that will leave a lasting impact on your audience!

 

Print Marketing Success: Understanding and Engaging Your Target Audience

 

In today’s competitive market, reaching your target audience effectively is crucial for driving sales and building brand loyalty. Print marketing offers a unique opportunity to create a tangible connection with your customers. 

To maximize the impact of print marketing, it's essential to tailor your strategies to match the diverse styles of shoppers. Here's how to do just that.

Understand Your Audience

You must understand who you're targeting before you can create compelling print marketing materials.

This involves researching and defining your audience's demographics, interests, and preferences. Knowing these details will guide your print materials' tone, language, and messaging, ensuring they resonate with your readers. For example, younger audiences might respond better to bold, trendy designs, while older demographics might prefer classic, straightforward layouts.

Segmenting Shoppers by Type

One size does not fit all when it comes to marketing.

Different shoppers have different needs and behaviors, and recognizing these differences can help you target your marketing more effectively. Here are four common shopper types: 

• Bargain Hunters: These shoppers are always on the lookout for the best deals. Highlight discounts, sales, and special offers in your print marketing to attract their attention.
• Loyal Customers: These are your repeat buyers who value a consistent experience. Ensure your print materials reinforce brand loyalty through exclusive offers and rewards.
• Impulse Buyers: These shoppers make quick decisions based on compelling offers. Use eye-catching visuals and urgent calls to action to capture their interest.
• Need-Based Buyers: These shoppers purchase items out of necessity. Provide clear, straightforward information about how your products meet their needs.

Tailored Messaging

Crafting tailored messages for each shopper segment can significantly enhance engagement and conversion rates.

Personalized content that speaks directly to each group's interests and pain points will make your print marketing more effective. For example, an ad for bargain hunters might emphasize savings and limited-time offers, while messaging for loyal customers might focus on member-exclusive benefits and consistent quality.

Use data insights to understand the preferences of each segment and tailor your print marketing accordingly. Personalized marketing makes your customers feel valued and understood, which can lead to higher conversion rates.

Ready to customize your print marketing to match every shopper's style? Contact us today to create impactful, personalized print marketing materials that resonate with every type of shopper.

 

Handwritten Notes and Fonts: Enhancing Customer Connections and Boosting Sales

 

In today's digital age, incorporating personal touches in your marketing strategy can significantly enhance customer relationships and boost sales. Here's how handwritten notes and fonts can make a difference.

Handwritten Notes Boost Future Spending

Did you know that handwritten thank-you notes can double future spending by making customers feel valued and appreciated?

This gesture shows sincerity and warmth by showing that your company cares. Customers who receive handwritten notes often feel a stronger loyalty to the brand, which is crucial for retaining customers and encouraging repeat business.

One thing to keep in mind, though, is that handwritten notes are less effective when combined with discounts or free gifts. It's the personal touch, not the incentive, that drives customer loyalty.

Humanizing Products with Handwritten Fonts

Handwritten fonts can also have a positive impact by giving products a human touch.

Making products more relatable and appealing to consumers can increase their likelihood of purchase, especially for products that evoke emotions. Handwritten fonts on packaging and promotional materials are particularly effective for food, fashion, and experiences, which benefit from a more personal and emotional appeal.

Use fonts with irregular spacing, sizes, and thickness to create a genuine handwritten look in print. Adding other humanizing elements, such as images of people, can further enhance this effect.

Sincerity and Warmth in Handwritten Notes

Handwritten notes convey sincerity, strengthening the relationship between the brand and its customers.

This personal touch makes customers feel special and appreciated. Handwritten notes significantly impact customers who already have some level of loyalty towards the brand, as they are more likely to respond positively to personal gestures.

By integrating handwritten notes and fonts into your marketing strategy, you can create a more personalized and engaging customer experience. These simple yet effective techniques can drive customer loyalty and increase sales, helping your brand stand out in a crowded marketplace.

Want to enhance your customer relationships and boost sales? Let us help you incorporate personal touches into your marketing strategy. Contact us today to learn more!

 

How Booklets Can Elevate Your Marketing Strategy

 

Booklets, also known as brochures or pamphlets, may seem outdated in the digital world. But when used strategically, they can be a powerful addition to your marketing strategy.

What Are Booklets?

Booklets are fantastic, compact printed materials that deliver a powerful message when sharing information about a company's products or services.

These handy marketing materials typically have multiple pages and can be creatively folded into various sizes and shapes, making them functional and eye-catching. You can use them for many purposes, including showcasing your product catalog, serving as event programs, and providing detailed instructional guides. Their adaptability ensures they can be tailored to your unique marketing needs, making them an indispensable tool in your promotional arsenal.

So, consider the humble booklet next time you're looking for a powerful yet flexible way to communicate with your audience. Their impact might surprise you!

Why Use Booklets in Your Marketing Strategy?

Booklets are one of the most powerful tools in print marketing. While they may be compact, they can significantly enhance your marketing efforts. Here’s why integrating booklets into your strategy can be a game-changer.

Cost Effective

Despite their small size, booklets can hold a wealth of information and graphics, making them a budget-friendly option for businesses looking to maximize their advertising efforts without breaking the bank.

Tangible Impact

In today's digital age, print marketing remains a powerful way to connect with customers.

Booklets offer a refreshing break from the constant screen time and provide a tangible experience for readers.

Versatility

As mentioned earlier, booklets offer endless possibilities in design and content.

They can be customized to suit any marketing goal or audience, making them an adaptable tool in your strategy.

Targeted Distribution

With booklets, you can choose where and to whom you distribute them, allowing you to focus more on reaching your desired audience.

Understanding which segments of your customer base respond best to printed materials can help you strategically allocate your booklet distribution to maximize impact.

Longevity

Unlike social media posts or online ads, which have a short lifespan, booklets can be kept and referred to multiple times, providing extended exposure to your brand's message.

How Can You Use Booklets Effectively?

Booklets can help you achieve a variety of sales and marketing goals. Here's how to make the most of booklets in your marketing strategy.

Tell Your Brand Story

Use booklets to create a personal connection between your brand and consumers by sharing your company's mission, values, and history with potential customers.

Highlight Products/Services

Your booklet should showcase your best-selling products or services in a visually appealing way, using high-quality images and informative descriptions.

Educate Customers

Use booklets to educate your audience about your industry, products, or services.

In the process, you will build trust and establish your brand as an expert in your field with potential customers.

Promote Events

Booklets can effectively promote and provide details for upcoming events, such as product launches, trade shows, or company events.

Move Customers to Action

Get your audience to take the next step in the buying journey by including a call to action in your booklets, e.g., contacting your sales team for more information or directing them to follow your social media pages.

Don't underestimate the power of booklets in this digital age; they may be the missing piece in your marketing puzzle! Contact us today and find out how our customizable booklets can help you reach your target audience effectively and efficiently. 

Innovative Materials for Print Marketing

 

Print marketing remains a vital business strategy in today's fast-paced digital age. Its enduring relevance is driven by the innovative materials that leave a lasting impression on potential customers.

Print Your Way to Success with These Innovative Marketing Materials

Discover how these cutting-edge materials can elevate your brand and make a significant impact.

Metal Business Cards: A Touch of Luxury

Gone are the days when business cards were just a piece of paper with contact information.

Metal business cards are a game-changer, providing a unique and luxurious feel. These cards are durable and exude a level of sophistication that paper cards can't match. They can be customized with intricate designs, cutouts, and even different metal finishes, making them the ideal choice for businesses looking to make a bold statement.

Recycled Paper: An Eco-Friendly Choice

With the growing awareness of environmental issues, using recycled paper for print marketing has become increasingly popular.

Recycled paper helps reduce your carbon footprint and sends a powerful message about your brand's commitment to sustainability. Whether for brochures, flyers, or business cards, recycled paper can add an eco-friendly touch to your marketing materials without compromising quality.

Fabric Banners: Versatility and Durability

Fabric banners are another innovative material that is making waves in print marketing.

Fabric banners are made from high-quality, durable, and versatile materials. They can be used indoors and outdoors and are less prone to glare, making your message more visible in various lighting conditions. Moreover, fabric banners are easily portable and can be reused multiple times, offering great value for your investment.

Augmented Reality: Bringing Your Print to Life

Augmented reality (AR) has transformed the way people experience print materials.

AR technology, accessed using a smartphone or tablet, can overlay digital elements onto physical print materials, creating an interactive and immersive experience for the viewer. This increases engagement and makes your brand stand out from competitors.

Scratch and Sniff: Stimulating the Senses

Adding a touch of scent to your print marketing products can be a powerful tool for creating memorable and engaging campaigns.

With scratch-and-sniff technology, scents can be applied to various surfaces, such as paper, stickers, or even business cards. This sensory experience can evoke emotions and associations with your brand, making a lasting impression on potential customers.  

Why Innovative Materials Matter

Using innovative materials in print marketing sets your brand apart and enhances the overall customer experience. These materials can make your marketing collateral more memorable, increasing the likelihood that potential customers will keep and share it. Tangible, high-quality print material can leave a lasting impression in a world where digital content is quickly forgotten.

Ready to elevate your print marketing? Use innovative materials to make a lasting impact. Think outside the box and experiment – the possibilities are endless! Engage customers in a fresh way—contact us to get started today. Let's elevate your brand together.

 

How to Use Postcards to Boost Your Marketing Campaigns

 

Ready to accelerate sales and add new life to your next promotion?

Postcards bring an energizing, economical solution! Since postcards are so visually accessible, they are read frequently and generate significant exposure. Statistics show that 79% of people act on direct mail immediately, and 92% of young shoppers say they prefer direct mail to make purchasing decisions.

Postcards themselves are especially cost-effective: according to research, the average ROI for postcards is 85%. Businesses can spark considerable revenue with just one mailing when they target specific audiences and link to tailored landing pages on their website.

Five Keys for Generating Compelling, Actionable Postcards

Postcards are personal, practical, and fun, whether it’s product promotions, time-sensitive sales, or words of thanks. Get started with postcards today! Here are five considerations for generating eye-catching postcards that drive action.

1. Think Outside the Rectangle

Today’s print capabilities allow you to dream and do almost anything with your postcard sizes, shapes, and finishes.

Consider tri-fold layouts, foiled or embossed accents, square promo cards, or coupons with detachable referral slips your customers can give to a friend.

2. Paint a Picture of the Problem You Can Solve 

People won’t read every word you share, so don’t bury the lead. Immediately communicate the problem your business can fix.

Center your writing, graphics, and headers around how your product can improve people’s lives.

3. Use Simple, Crisp Graphics 

The image on your postcard should be instantly recognizable.

While it may be fun to try something clever, this often confuses the audience. Since you have mere seconds to communicate an idea, your image should strongly and obviously reinforce the key sales concept.

4. Send Postcards in a Series

People can be slow to warm to new ideas, so give them time and trust the process.

For example, consider sending one postcard featuring a seasonal special and following it with a more tempting offer (like a free 30-day subscription or a $10.00 gas card for those who spend $50 in service at your auto shop).

This “rejection/retreat” tactic is a negotiating tool that elevates customers’ perceived value of your offer – making them more likely to act.

5. Add Bulleted Lists and Distinct Next Steps

Readers won’t engage with long text blocks, so shoot for punchy subheadings or bulleted items that clarify value.

Example 1: Highlight Savings

When offering volume discounts, don't just mention the discounted price; include the actual savings amount as well. This gives readers a clear understanding of the value they are getting.

For example, instead of just saying, "Save on a yearly subscription," you could say, "Get our yearly subscription for $99 - a $20.88 savings!"

Example 2: Simplify Discounts

Rather than advertising a percentage discount, make the savings more tangible for your readers by showing the price before and after.

For instance, instead of saying "25% off," you could say "Originally $125, now just $75!"

Example 3: Add Actionable Elements

When providing contact information or calls to action, make them more actionable and engaging. Instead of just listing a phone number or a website, consider adding QR codes that lead directly to a relevant webpage or include specific calls to action.

For example, instead of just saying, "Contact us for more information," you could say, "Scan this QR code to subscribe to our newsletter," or "Call today for your free consultation!"

We Can Help

If you’re new to postcard marketing, you don’t have to go it alone!

Our full-service specialists can guide you through every step of the design, printing, and mailing process. Contact us today for details.

Boost Your Brand with Custom Printed Envelopes

 

Amidst the fierce battle for visibility online, some savvy businesses are standing out by tapping into the power of offline marketing - yes, that includes sending good old-fashioned physical mail.

But let's be honest, a dull, generic envelope will end up in the pile of "I'll deal with it later." 

Enter the game-changer: custom envelopes.

These aren't just envelopes; they're your brand's front-line warriors, making an unforgettable first impression on customers, partners, and prospects. 

Why Invest in Custom Printed Envelopes?

Investing in custom printed envelopes for your business can be a game-changer by significantly boosting your brand's visibility and professional image.

Each time your mail is received, your logo and brand colors make an instant impression, setting you apart right from the first glance. In today’s era of digital overload, receiving distinctive physical mail can make your brand unforgettable and convey a sense of professionalism that enhances your overall brand image. 

Craft the Perfect Custom Envelopes for Your Brand

Check out these essential tips to ensure your envelope design captures attention and effectively reinforces your brand identity.

Keep it Simple

Often, less is more when designing your custom printed envelopes.

Stick to a clean, straightforward design with your logo, brand colors, and a tagline or short message.

Consistency is Key

To maintain a cohesive image, keep the design of your envelopes in line with the rest of your branding materials.

Utilize White Space

Good use of white space can increase reader comprehension by almost 20%.

Leave some white space on your envelopes to make the design easier on the eye and avoid clutter. This space also allows recipients to write notes if needed.

Consider Different Sizes and Shapes

Don't hesitate to get creative with your custom envelopes.

Consider using different sizes or shapes to make your mail stand out in a mailbox.

Unleash Your Creativity: How to Use Your Custom Printed Envelopes

You can use custom envelopes for a variety of purposes.

Direct Mail Campaigns

70% of consumers say direct mail is more personal than online interactions.

Using custom-printed envelopes for direct mail campaigns can help increase open rates and overall engagement with your materials. The personalized touch will make recipients more likely to open and read your mail.

Invoices and Statements

Custom envelopes can send invoices or statements, giving your important financial documents a professional, branded look.

Promotional Mailings

Whether it's a new product launch, special promotion, or event invitation, custom printed envelopes can help generate excitement and interest in your promotional mailings.

Get Started with Custom Printed Envelopes

Ready to boost your brand with custom envelopes?

When determining the design for your envelopes, consider collaborating with a professional designer or utilizing online tools to achieve a simple and cohesive look. Additionally, choosing the right type of envelope is crucial; options range from standard #10 envelopes to window envelopes, among others, so select the one that best fits your specific needs. Lastly, consider ordering your custom printed envelopes in bulk to maximize efficiency and cost-effectiveness. 

Ready to make a lasting impression for your brand? Contact us today to get started on your envelope order!

Electrify Sales with 3 Dynamic August Promotions

 

As summer reaches its peak and the school year approaches, businesses have a golden opportunity to captivate customers with irresistible offers.

In this blog post, we'll explore three dynamic promotional strategies to boost your sales and foster customer loyalty designed to tap into the unique sentiments of the season, ensuring your business stands out and thrives.

3 August Promotions to Drive Customer Engagement

Don’t let August slip away without planning some late-summer specials! Here are three to consider.

1. Dog Days of Summer

Summer is for celebrating, and this sentiment makes people more likely to take advantage of late-season specials.

Like splurging on an oversized ice cream cone, August holds a sense of “why not?” As the summer season closes, offer specials like these:

• Treat Yourself Indulgences. Highlight decadent desserts, discounted subscriptions, or tempting upgrades (to larger sizes or premium services) at no additional cost.
• Lazy Day (August 10). Feature products or services that offer people slothful indulgence or a break from monotonous chores.
• National Day Themes. August has many fun days, so build your promotion around one. Try Ice Cream Sandwich Day, American Family Day, National Dollar Day, or S’mores Day.

2. Last Chance Sales

Are you looking to maximize your sales and engage customers with irresistible offers? Last Chance Sales strategies are designed to create urgency, drive subscriptions, and streamline customers' lives, ensuring they return for more. Here’s how you can implement these powerful promotions.

• Forever Summer Specials. Offer fixed rates through August next year if people lock in subscriptions or memberships by August 31.
• Last-Chance Promos. Scarcity sells, so attach this verbiage to your merchandise or services. Use phrases like “clearance closeout,” “last-chance blowout,” or “everything must go!”
• Simplify Your Life Week (First Week of August). Print “life hacks” direct mail pieces, magnets, or flyers related to your products or services. Help people streamline schedules, offload tedious projects/processes, or register for coaching sessions that position them for a strong fall start.

3. Back to School Specials

Update your brand image with fall colors, school themes, or exciting “starting line” ideas.

• School Year Packages. Group anything and everything to expand sales. Consider ideas like a discounted set of haircuts, a family photo session, a holiday booking, a $15 savings on purchases over $100, or a school year bundle.   
• Fall Maintenance Appointments. If you feature maintenance specials of any kind, offer a 10% discount for those who book September-November services before August 31.
• Labor Day Pre-Sales. Why shop during a weekend meant for rest? Run a promotion that starts two weeks before Labor Day to give prospects more margin and to gain a lead on your competitors.
• Teacher/Student Discounts. According to a 2022 survey, 7 in 10 Americans consider loyalty programs a leading factor in bonding with their favorite brands. Can your business offer incentives or loyalty discounts to area students and teachers? Push this perk with signs, banners, table tents, and more!

Put Marketing Projects in the Hopper Today

Ready to put your name on their Top Ten list this summer? Whether it’s a quick print promotion or a design consultation, we’ll help you inspire customer loyalty and move people to action! Contact us today for details.

 

3 Types of Monthly Mailings to Connect and Engage with Your Audience

 

People love to receive physical mail.

In fact, 70% of people said mail, rather than email, gave them a better impression of the company that sent it. Monthly mailings are an engaging, unique, and thoughtful way to reach new and loyal customers. From stories about your company and special offers to gifts, let the customer get to know and appreciate your business to build trust and loyalty.

Three Monthly Mailing Ideas to Connect with Your Audience

Direct mailings don't have to be boring or mundane. Get creative and thoughtful with our experienced print marketing experts to craft one of these monthly mailings.

1. Newsletter

Newsletters are an excellent method to inform your customers of what is new in your business.

Customers love to stay informed and in the know of the companies they are loyal to. Share exciting updates, expansions, new products, new management or team members, and other updates like the following: 

• History. People connect best with stories, so what better way than by describing your company's own origin story? Expanding on the roots of your company can grow customer appreciation for where you've come from as a business.
• About Us. A fun and unique item to add to your newsletter is a section with mini-biographies of your employees and management. Customers enjoy getting to know the company they are supporting on a personal level. Giving little excerpts about your employees creates a connection with customers and spotlights exceptional staff who have earned positive recognition.
• Growth. Showcase your business's growth, whether physical growth, such as opening new stores or locations, financial growth, employee growth, or product growth. Seize the opportunity to compliment your business's positive growth and remind customers that your business is strong.
• Sales. Upcoming sales are an excellent feature to add to your monthly newsletters. Customers are looking for great deals to make their money stretch further. Incentivize coming into your store or logging into your website with information about upcoming sales and discounts. 

2. Postcards with Special Offers

People love a good deal. 

86% of online shoppers are more likely to try a new business if they have a coupon, which is why special offers are an excellent way to incentivize new customers to try your business. 

Limited-time promotions are a unique but simple method to attract sales. Shortening the time window when a special offer or price is available grows excitement and anticipation in purchasing. Focus on your sales in a specific timeframe and publicize it.

Including birthday or anniversary discounts in your monthly rotation is a thoughtful way to encourage sales growth while building a personal connection with customers. Receiving a mailer with a discount from your business is a definite cause for celebration!

3. Welcome New Customers with a Series of Content 

Over five or six months, send out mailings that provide value to new customers.

Start with a personalized welcome letter and follow it up with something else each month, like a brochure detailing your offerings, tips, and tricks related to your products or services, industry insights, or a discount coupon or small gift.

Be remembered and thought of frequently by mailing out gifts like:

• Fridge magnets: Compact and economical, fridge magnets have a natural place in the home. Be present in the kitchen and available for reference in a flash by sending out magnets.
• Reusable shopping bags: Not only will customers appreciate the environmentally conscious effort your business puts into sending out reusable bags, but these gifts are also useful.
• Sticky notes: Create a memorable and practical sticky pad for customers to enjoy and reference your company's information. 

Ensure customers are excited to see your name in the mailbox by regularly connecting and engaging with your audience. Contact our local print professionals today to begin your company's journey to craft any of these monthly mailings for your growing business!