If you’ve ever thrown yourself headlong into a spring-cleaning overhaul, you know the explosive power a little added sunshine can bring.
As April showers bring May flowers, people are ready to move, make decisions, and yes . . . to SPEND. According to the Forbes 2023 Spending Breakdown, people were especially excited to spend money on vehicles and parts, building materials and gardening supplies, food and beverages, and all kinds of Do-It-Yourself projects last May.
If you’re looking to boost business and energize your spring marketing, consider these themes.
Small Business Week (April 28-May 4, 2024)
Did you know National Small Business Week happens annually in the first week of May?
Raise awareness about your small business and celebrate the hard-working team behind you. Consider running a deal-a-day for the week, printing coupons that can only be redeemed May 2-8, or offering onsite contests, classes, or special events.
Increase exposure with advanced postcards, spring sale QR code mailers, or other relevant hashtags (like #nationalsmallbusinessweek) to spread your message.
Kentucky Derby Day (May 4, 2024)
The Derby is a wonderful way to energize your May kickoff if you love color.
From big heels to floppy hats, harness the horsepower to do something fun with your spring marketing. Consider horse-themed decorations, “sprint to the savings” sales, and derby-themed promotions, decorations, and giveaways.
Teacher Appreciation Week (May 6-10, 2024)
Everyone loves to be noticed, and teachers are no exception.
When Target launched its exclusive offer giving teachers a 15% discount on select supplies, the three-day promotion garnered national media attention and hype on many teacher advocacy websites.
As many brands have discovered, creating exclusive promotions for teachers (or selling teacher appreciation items to people who love educators) can boost brand loyalty. Send a goodie bag from your business to a neighborhood school, offer teacher-specific savings, or create special “thank a teacher” gifts. Drum up sales with postcards, posters, and social media posts.
Mother’s Day (May 12, 2024)
Mother’s Day is a big day for US consumers.
According to the National Retail Foundation, consumers planned to spend $35.7 billion to celebrate it in 2023 (that’s around $274 per person!).
How can you help your customers celebrate? Popular themes include self-care, pampering, a “well-deserved break,” a technology upgrade, or treating mothers to something they might not splurge for alone.
Slogans might include:
- An extra surprise for mom
- Give your mother something MORE
- BOGO: Treat your mom, treat yourself!
- Time Together: The Best Gift of All
- Mother’s Day Plans? DONE.
- Or (for procrastinators): CRISIS AVERTED (we’ve got last-minute gifts for mom)
From May Day baskets to Memorial Day BBQs, May is just FUN. Start planning now to create some May buzz around your business! Contact us today to kickstart your marketing efforts and elevate your business presence.
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