Skip to main content

Unfold New Possibilities with Gatefold Designs

 

According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you're aiming to capture your audience's attention, print materials, like brochures, are the way to go. 

The standard tri-fold brochure does the job well, but if you want to elevate its effectiveness, maybe it's time for something different. Enter the gatefold!

A gatefold is a document folding method that creates curiosity or increases impact. Like elegant double French doors opening into a spacious room, the left and right panels of a gatefold brochure open and close toward each other, touching at the center instead of folding on top of each other as standard tri-folds do.

Why Consider a Gatefold?

Not sure how or why to experiment with this design? Here are several reasons, including practical examples.

Visually Striking Design

Gatefolds offer an effective way to create a visually striking design, as the "gates" can reveal different sections of the content when opened and closed.

Example: A gatefold brochure featuring two beach chairs in white sand invites readers to "dive in," exploring a travel brochure to find the best getaway destinations or detailed reservation information.

Interactive Experiences

Gatefolds create interactive experiences for readers because the journey into the multi-fold brochure makes each step more dramatic.

Example: Two grandiose colonial brochure doors are opened to reveal a "proven process" illustration with the step-by-step consulting journey for the customer's next major home renovation project.

Ideal for Promotional Materials

Gatefolds are ideal for promotional materials because marketers can include a lot of information in a small, single publication.

Double gatefolds add even more panels, operating as a book that opens with another interior section unfolded on both halves of the brochure (resulting in eight panels total).

Example: Like a magazine featuring a giant foldout of your favorite perfume (samples included!), this poster within a booklet format creates a spacious insert that tucks away nicely for mailers, displays, or as a compact handout for trade shows and events.

Cost-Effective Method to Increase Print Space

Gatefolds increase print space while saving money on mailers.

Because of the condensed format, gatefolds are a smart option for your next newsletter, party invitation, menu, or brochure.

Example: A booklet-style mailer unfolds into a six-step interactive map (QR codes included!) of a featured college campus or a financial planning checklist.

Customizable

Gatefolds can be customized in various ways, such as adding die-cut shapes, including interior coupons or tearaways, or using different paper stocks and finishes to make the piece stand out.

Example: Front brochure panels for a pet adoption service could include peek-a-boo cutouts revealing the deep brown eyes of a puppy inside – one waiting for his forever home.

Because gatefolds encourage readers to explore inside, these designs create perfect places to tuck away important information, beautiful artwork, or detailed product information.

Bring a touch of elegance and sophistication by adding a gatefold to your next print publication! Contact us today to explore all the options and find the perfect fold option for your next project. 

Comments

Popular posts from this blog

Make a Statement with Flyers: 5 Things You Might Not Know About Effective Design

  Flyers have been around for decades, but they’re anything but old news. In fact, when done well, they can be one of the most cost-effective and attention-grabbing tools in your marketing mix. The trick? Knowing what most people miss. Here are five flyer design strategies that often go overlooked—and how you can use them to your advantage. 1. Headlines Don’t Have to Explain—They Have to Stop People Your headline isn’t a label. It’s a hook. A lot of flyers start with something safe: “Annual Clearance Sale” or “Join Us for Our Spring Open House.” That’s fine—but it’s also forgettable. If you want someone to actually read your flyer, the headline has to stop them in their tracks. Some options to consider: Ask a question: “Tired of Overpaying for Car Repairs?” Use urgency: “This Weekend Only. No Extensions.” Go bold: “You Bring the Crowd. We’ll Bring the Fireworks.” You can always explain more in the subhead. But the headline’s job is to earn that second glance. 2. White Spa...

Showcase Your Brand with Unique Printing Techniques That Reflect Your Style

  Your print materials don’t just share information—they express who you are. Whether you’re designing brochures, business cards, or product packaging, the finishing choices you make can help your brand stand out in ways that are memorable, tactile, and entirely you. But not every technique fits every brand. What feels premium to one customer might feel over-the-top to another. Here’s how to think about pairing your brand’s personality with unique printing techniques that leave a lasting impression. The Bold and Energetic Brand You’re not trying to blend in—you want to get noticed. For brands with a high-energy identity—think entertainment, retail, hospitality, events—the goal is to attract attention fast. That doesn’t mean going over the top. It means choosing finishes that emphasize movement, light, or contrast. Examples to consider: Spot UV that highlights just one element (like a logo or product image) against a matte background Neon inks for a punch of color that sta...

When to Start Planning Your Year-End Print Projects (with Stats to Back It Up)

As the leaves start to turn, savvy marketers and business owners know it’s already time to think ahead; way ahead. Year-end print projects like calendars, holiday cards, and branded gifts aren’t just festive extras; they’re powerful tools for brand visibility, customer loyalty, and employee appreciation. But timing is everything. Here’s a breakdown of when to start planning each major print category and the data that proves why early birds really do get the worm. 🗓️ Calendars: Start Planning by   July–August Why so early? Calendars are long-lead items that require design, proofing, and often bulk mailing. They’re also one of the most visible branded items used daily, all year long. Stat to know: 80% of consumers hang onto promotional calendars for the entire year, and 76% recall the brand on them months later. Pro tip: Finalize your design by September to allow for production and distribution by October. 💌 Holiday Cards: Start Planning by August Whether you’re sending...