Marketing Your Way to Success

  According to International News Media Association research, print readers devote 20 minutes or more to a publication, while digital readers spend less than five minutes. If you're aiming to capture your audience's attention, print materials, like brochures, are the way to go.  The standard tri-fold brochure does the job well, but if you want to elevate its effectiveness, maybe it's time for something different. Enter the gatefold! A gatefold is a document folding method that creates curiosity or increases impact. Like elegant double French doors opening into a spacious room, the left and right panels of a gatefold brochure open and close toward each other, touching at the center instead of folding on top of each other as standard tri-folds do. Why Consider a Gatefold? Not sure how or why to experiment with this design? Here are several reasons, including practical examples. Visually Striking Design Gatefolds offer an effective way to create a visually striking desi...

  Print marketing plays a crucial role in effectively communicating with your current and potential customers. Author and motivational speaker Jim Rohn once said, "If you just communicate, you can get by. But if you communicate skillfully, you can work miracles," highlighting the importance of connecting well with your customers. Every business aims to enhance customer service and engagement, but where do you start? What's the secret to success? Print marketing is a critical factor in improving customer service and engagement. From door hangers, brochures, and catalogs to business cards, direct mail, and postcards, print marketing offers a versatile and effective way to communicate with your customers, fostering a personal connection and building trust.   Print Marketing: A Trusted Choice Printed materials are increasingly seen as trustworthy and reliable in an era of digital overload. 82% of consumers trust print advertisements the most when making purchase decision...

  Many may overlook the power of printed sales collateral in today's digital world. However, print materials remain crucial in closing deals and converting leads into customers.  In fact, according to  a study by MarketingSherpa , 82% of consumers trust print collateral more than digital advertisements when purchasing. So, how can you create effective sales collateral to help close deals? Here are some tips to keep in mind. Understanding Your Audience To create effective marketing materials, it's crucial to understand your target audience so that you can customize your messaging and design to better connect with them. Identify Your Audience The first step in creating any marketing material is understanding your target audience.  Who are you trying to reach with your print materials? What are their pain points, needs, and preferences?  By understanding your audience, you can tailor your messaging and design to resonate with them and increase the...

  Print marketing offers a tangible experience that digital advertising can't replicate. By combining eye-catching design and compelling copy, print ads can create a lasting impression on potential customers. But how do you ensure that your print ad stands out amongst the noise of other ads? The answer lies in effective copywriting techniques. Know Your Audience As with any form of marketing, understanding your audience is crucial for effective copywriting for print. Before you start crafting your message, take some time to research and define your target audience. Consider their demographics, interests, pain points, and values. This information will guide the tone, language, and messaging of your print marketing materials. By tailoring your copy to resonate with your audience, you'll be more likely to capture their attention and encourage them to take action. Highlight Benefits, Not Features When selling a product or service, many marketers make the mistake of focusi...

  Birds chirp louder, the sun lingers longer, and colors shine brighter. Ahhhh . . . spring. There’s nothing like spring to bring pep in the step and joy to the heart. Capitalize on this natural momentum with fun and energetic designs! Use these ideas to put some color in your next print marketing campaign! 1. St. Patrick’s Day: March 17 If you ever needed an excuse to be silly, St. Patrick’s Day is it. Make your customers smile by using phrases like these in your sales promos, posters, and more: “Save some GREEN at our 20% off sale!” “There’s gold at the end of this rainbow. Subscribe by March 17 to receive a free month of _____.” “Today is your LUCKY DAY to book!” “Feeling lucky? Check out our Sham-ROCKIN rewards.” 2. Tax Day or Earth Day: April 15 & 22 Everyone can get on board with saving cash or saving the planet! Have fun with these holidays by building promotions that help people conserve or celebrate. Playful retailers might pitch a “Use Your Refund” sale, w...