4 Tips for Choosing Images for Eye-Catching Flyers and Brochures

The adage “A picture is worth a thousand words” still rings true today. Images, or pictures, are crucial for your flyers and brochures.

Whether you are looking to wow, spark interest, create empathy, or make someone chuckle, images are a powerful tool to harness in your marketing venture.

Start today by collaborating with our print marketing specialists to strategize your next golden idea. Local, professional, and personable, our visual marketing expert team will impress and complement your business’s desire to be seen and grow.

Tips for Attention-Grabbing Flyer and Brochure Images

Keep It Simple

There is no need to completely fill your next flyer or brochure with images and text.

Keep things clean and simple so that the most important things stand out.

Stay Relevant

Stick to the main message.

If you are going for one specific theme, stay with it. Do not try to do too much on one flyer or brochure. Relevance with your theme will ensure your message is not lost in translation.

Capture the Mood

Do you want your target audience to feel inspired, amused, or inspired? Choose an image or two that will evoke an emotional response.

Images that include people are great for creating an emotional connection with your audience. Eye contact through portraits connects people to your marketing image, creating a bond that will grow brand recognition and retention.

Balance

Ensure a balance between the images, spacing, white space (also called negative space), and the focal points.

Have you heard of the Rule of Thirds?

The Rule of Thirds is a composition guideline that suggests the ideal placement of an image so that you do not overcrowd your page, which is to have the photo or focal point take up only one-third of the overall page.

Pictures are powerful tools to utilize in your print marketing. Nothing quite captures the human eye or evokes emotions like an image. Choosing your pictures intentionally can make or break your next ad campaign.

Our team is ready to begin crafting your upcoming print marketing products to ensure everything from flyers to brochures is eye-catching, aligns with your company, and is economical for your budget. Contact us today to get started!

Comments

Make a Statement with Flyers: 5 Things You Might Not Know About Effective Design

Flyers have been around for decades, but they’re anything but old news. In fact, when done well, they can be one of the most cost-effective and attention-grabbing tools in your marketing mix. The trick? Knowing what most people miss. Here are five flyer design strategies that often go overlooked—and how you can use them to your advantage. 1. Headlines Don’t Have to Explain—They Have to Stop People Your headline isn’t a label. It’s a hook. A lot of flyers start with something safe: “Annual Clearance Sale” or “Join Us for Our Spring Open House.” That’s fine—but it’s also forgettable. If you want someone to actually read your flyer, the headline has to stop them in their tracks. Some options to consider: Ask a question: “Tired of Overpaying for Car Repairs?” Use urgency: “This Weekend Only. No Extensions.” Go bold: “You Bring the Crowd. We’ll Bring the Fireworks.” You can always explain more in the subhead. But the headline’s job is to earn that second glance. 2. White Spa...

Showcase Your Brand with Unique Printing Techniques That Reflect Your Style

Your print materials don’t just share information—they express who you are. Whether you’re designing brochures, business cards, or product packaging, the finishing choices you make can help your brand stand out in ways that are memorable, tactile, and entirely you. But not every technique fits every brand. What feels premium to one customer might feel over-the-top to another. Here’s how to think about pairing your brand’s personality with unique printing techniques that leave a lasting impression. The Bold and Energetic Brand You’re not trying to blend in—you want to get noticed. For brands with a high-energy identity—think entertainment, retail, hospitality, events—the goal is to attract attention fast. That doesn’t mean going over the top. It means choosing finishes that emphasize movement, light, or contrast. Examples to consider: Spot UV that highlights just one element (like a logo or product image) against a matte background Neon inks for a punch of color that sta...

Patriotic Designs for Memorial Day: H.O.N.O.R. in Print

Memorial Day is a time for reflection—a chance to express gratitude, remember those who served, and unite communities around a shared sense of purpose. While print can’t encapsulate the weight of sacrifice, it plays a quiet and important role in how we honor it. Here’s how thoughtful design helped this year’s Memorial Day messages resonate, using a format that reflects the heart of the holiday itself. H — Hold Space for Stillness Not every flyer needs to be loud to be effective. In fact, the best Memorial Day designs created room for the message to breathe. Whether it was ample white space or a single symbolic image—a folded flag, a solitary silhouette, a poppy in bloom—this restraint helped invite reflection. Design takeaway: When designing for remembrance, let stillness speak. Skip the clutter. Choose fewer elements with more weight. O — Opt for Meaningful Color Red, white, and blue are foundational to patriotic design—but not every campaign needs to use them at full saturat...

Marketing Your Way to Success

Search This Blog