Skip to main content

3 Print Marketing Ideas to Start the New Year Right

The new year is near, and with it comes new opportunities and ideas!

Isn't it time your company joined in on trying something new this year? The new year is the perfect time to begin afresh with your print marketing methods and ideas. Stay current and on-trend with the latest in advertising options.

Out with the old and in with the new and fresh ideas for your company!

According to research done by Harvard Business School, over 30,000 consumer products are launched yearly. What an incredible amount of new products vying for attention from consumers!

With all this competition, let our print marketing specialists work with you to create new, engaging ideas to gain traction in this fast-paced economy.

3 Print Marketing Ideas to Start the New Year Right

Branch out to try one of these three exciting and creative marketing ideas to boost your company's profile and exposure.

1. Go Big

Stand out from the crowd by literally going big! 

Explore the ideas below to get your company's profile out there in a show-stopping way.

Window Decals

Cling onto windows at your business and show off your promotions, sales, and info.

Banners

Celebrate your successes or upcoming events with vivid and engaging banners.

Vehicle Wraps

Be noticed in public in this unique way! Whether you're sitting in traffic or parked in a busy lot, people will always be drawn to the colorful and uniqueness of a car wrap.

Posters

Simple but effective. You can place posters in various venues at eye height for the highest engagement value.

Backlit Displays

Stay on trend with this enticing visual of light and imagery to boost your business profile.

Cardboard Cutouts

Choose a product or person from your company and make them life-size! Enjoy a shock value or express an essential element of your company with this life-size idea.

2. Stand Out with Unique Business Cards

Think outside the traditional paper stock rectangle!

Consider the following ideas for a modern twist on this classic printed item.

New and Thoughtful Shape

What makes sense for your company? A fish, circle, or human body? Select a shape that encompasses who your business is or a thoughtful connection to a motto.

Put the Fun in Functional

Place your information on a usable product such as a dish scrub, bottle opener, or comb.

3. Test Out Textures

The following options give your customers texture to feel and remember on your printed materials.

Embossing/Debossing

Embossing is the art of raising your paper. Debossing is the imprinted or depressed image into a paper product.

Felt

Soft to the touch and memorable, strike a creative and unique cord with your future customers by utilizing the modern touch of a felt accent on your printed material.

Die Cut

Crisp, clean, and clever. Die cuts in your printed marketing materials create depth, richness, and individuality for your business. Stand out with die cuts to get you a cut above the rest!

Head to our website or stop by our store, and let's collaborate to begin crafting your new print marketing ideas today!

 

Comments

Popular posts from this blog

When to Start Planning Your Year-End Print Projects (with Stats to Back It Up)

As the leaves start to turn, savvy marketers and business owners know it’s already time to think ahead; way ahead. Year-end print projects like calendars, holiday cards, and branded gifts aren’t just festive extras; they’re powerful tools for brand visibility, customer loyalty, and employee appreciation. But timing is everything. Here’s a breakdown of when to start planning each major print category and the data that proves why early birds really do get the worm. 🗓️ Calendars: Start Planning by   July–August Why so early? Calendars are long-lead items that require design, proofing, and often bulk mailing. They’re also one of the most visible branded items used daily, all year long. Stat to know: 80% of consumers hang onto promotional calendars for the entire year, and 76% recall the brand on them months later. Pro tip: Finalize your design by September to allow for production and distribution by October. 💌 Holiday Cards: Start Planning by August Whether you’re sending...

Dad-Approved Print Marketing: Tough, Practical, and Built to Last

  Father’s Day may be behind us, but the dad energy lives on. You know what we’re talking about—classic dad traits: practical, no-nonsense, a little sarcastic, probably wearing cargo shorts, and definitely giving side-eye to your “modern” marketing campaign. And if we’re being honest? Your next print project could probably use a little more of that. So let’s take a moment—post-Father’s Day—to appreciate what dads (and dad-like marketing) have always done best: kept things simple, sturdy, and surprisingly effective. Here’s what your next print piece might look like if it were designed by everyone’s favorite unofficial brand strategist: Dad. 1. Paper So Thick It Could Be a Coaster If your brochure can't double as a shim for a wobbly table leg, your dad would probably question your paper choice. He doesn’t believe in flimsy print. Neither should you. Thick stock = serious message. 2. Fonts You Can Read From Across the Garage Your dad doesn’t “squint at design.” He wants to se...

You Found Us—Now Let’s Make Something Brilliant Together

We’ve been doing a happy dance over here (printer-safe, of course) because our blog has seen a huge spike in readers lately—and we just want to say: thank you . Whether you’re a longtime follower or just stumbled in for a tip or two, we’re thrilled you’re here. Our mission? To make printing feel less like a mystery and more like a creative adventure. From clever packaging ideas to troubleshooting tips, we love sharing what we know—and we love hearing from you even more. 💬 Let’s Keep the Conversation Going If you’ve found something helpful, inspiring, or just plain fun here, don’t keep it to yourself! Comment below —ask us your burning printing questions, share your favorite tip, or just say hi. Share the blog with your team, your clients, or your fellow print nerds. The more, the merrier. Follow us on Facebook and X  for even more ideas, behind-the-scenes peeks, and quick tips you can actually use. We’re constantly posting new content to help you get the most out of your...