Direct Mail for Local Businesses: Unique Advantages and Strategies

Don’t leave attracting customers up to chance; be proactive with direct mail!

Employing the ability to reach scores of potential customers in specific regions, direct mail is an excellent vehicle for growing your customer base and publicizing your business creatively and methodically.

Direct Mail for Local Businesses: Unique Advantages and Strategies

Direct mail marketing is the method of sending out print materials to potential customers. Materials mailed could include postcards, flyers, or catalogs.

Scholars have found the earliest versions of direct mailings from ancient Egypt, around 1,000 B.C. Direct mail has come a long way since then, but it still has tremendous benefits for businesses today.

Direct Mail Can Physically Bring in Customers

A unique advantage to direct mail is that you can mail out a coupon or another promotional item to have customers physically visit your store and redeem it.

By bringing customers into your store, sales and business growth can grow exponentially.

Get Customers Excited and Stand Out

Do you think young adults aren’t excited about direct mail? Think again!

Generation Z, or people born between 1997 - 2012, is 63% more excited about direct mail today than in 2022. Younger generations find direct mail more interesting and unique than digital marketing.

According to the World Advertising Research Center (WARC), this generation is particularly impressed with direct mail because they have grown up in such a digital age.

By diversifying your marketing campaign to include direct mail, the generation bombarded with digital content will resonate more with your mailings and feel that the physical marketing stands out.

Direct Mail: A Tangible Approach in the Digital Age

Direct mail has strategic benefits for businesses, especially in today’s tech-savvy world.

Reap the rewards and return on investment by choosing direct mail to diversify your marketing campaign. Don’t just communicate with potential customers; encourage them to physically visit your business by mailing promotional materials such as coupons for customers to bring into your business.

Stand out from competitors’ marketing by sending physical mailers versus simply having digital marketing. Younger generations are hungry for printed materials they can touch and hang on to versus oversaturated online platforms.

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