Marketing Your Way to Success

Thanksgiving brings around the start of the holiday season, and it brings with it a season of thankfulness! Gratitude is important for all of us individually because expressing gratitude positively affects our health, mood, and relationships .  Embracing gratefulness helps in the workplace, too. Research has proven that employees who have had gratitude expressed to them put more effort into helping others, are more generous and willing to share profits, and show more loyalty to their company .  Whether you incorporate them in seasonal print marketing materials or share them with your friends, colleagues, or employees, these quotes are sure to inspire and encourage. 25 Gratitude-Filled Quotes to Express Thankfulness 1. "Appreciation is a wonderful thing. It makes what is excellent in others belong to us as well." - Voltaire 2. "Reflect upon your present blessings—of which every man has many—not on your past misfortunes, of which all men have some." - Charles Dic...

 Despite the more modern online alternatives in advertising today, direct mail will always be a classic and effective strategy for customer engagement. Direct mail boasts a strong overall response rate of 3.7%, outperforming mobile ads (2%) and email and social media marketing (1%).  A personalized URL (PURL) is a unique and helpful tool that can supercharge your direct mail marketing efforts! One of its standout features is the ability to digitally track the response rate for direct mail pieces, giving you data to ensure that your marketing dollars are being put to the best use possible.  3 Benefits of Using PURLs for Direct Mail 1. Make Your Customers Feel Special  Customers love to see marketing items that feel unique to them! Each recipient's name can be incorporated into the PURL, giving you the perfect opportunity to add that touch of personalization to your direct mail.  For example, John Doe's PURL might look like johndoe.trymail.com or john-doe.t...

Don’t leave attracting customers up to chance; be proactive with direct mail! Employing the ability to reach scores of potential customers in specific regions, direct mail is an excellent vehicle for growing your customer base and publicizing your business creatively and methodically. Direct Mail for Local Businesses: Unique Advantages and Strategies Direct mail marketing is the method of sending out print materials to potential customers. Materials mailed could include postcards, flyers, or catalogs. Scholars have found the earliest versions of direct mailings from ancient Egypt, around 1,000 B.C. Direct mail has come a long way since then, but it still has tremendous benefits for businesses today. Direct Mail Can Physically Bring in Customers A unique advantage to direct mail is that you can mail out a coupon or another promotional item to have customers physically visit your store and redeem it. By bringing customers into your store, sales and business growth can grow exponentially....

 Science rules, not only in the natural world but also in the marketing world. Neuroscience, the study of the brain and nervous system, and marketing go hand in hand, especially in today's competitive world. Utilizing science to gain consumer attention and interest can be incredibly impactful for your products and your business.  Did you know that 90% of buying decisions are made in the unconscious mind? Now imagine harnessing neuroscience, or a better understanding of how the brain works, to create the most impactful customer posters possible.  5 Ways to Use Neuroscience for Impactful Posters Ensure your business's printed posters are seen in the most thoughtful, most efficient way by applying these neuroscience tips: 1) Location Matters Where your posters are located matters. Surroundings, or location, create 60% of the sensory sensations associated with a product, a Nestle research study indicated. Think critically and creatively about what is in your poster and where...

A heartfelt thank you note can be the perfect way to show genuine appreciation to your customers, creating a strong and lasting bond. But why stop there? Thank you cards allow you to seize the opportunity to extend warm wishes and heartfelt greetings to your valued customers anytime. It's a small yet powerful gesture that goes beyond words, expressing gratitude for their purchase, unwavering loyalty, and continuous support.  9 Top Tips for Crafting the Ideal Thank You Note for Your Valued Customers Writing a personalized note that resonates with your customers' experiences and showcases your sincere gratitude can leave an indelible impression on them. These thoughtful acts strengthen relationships and foster long-term loyalty. So express your appreciation and encourage your customers with a personalized thank-you note this Thanksgiving! 1. Be Genuine and Sincere Don't just write a generic thank you note; make it personal and heartfelt. Speak from the heart and tell your cu...

Envelopes allow your business to seize attention and effectively engage your audience from the moment they open the mailbox.   An envelope may seem like a small detail in your overall marketing strategy, but it can significantly impact your return on investment (ROI).  Stand Out from the Competition and Increase Your ROI with Interesting Envelopes Here are a few reasons why incorporating unique or eye-catching envelopes into your marketing strategy can benefit your business. Increase Open Rates When it comes to envelopes, incorporating captivating designs or compelling messaging can have a positive impact on your open rates. People are likelier to open a visually appealing envelope, especially if it stands out among the rest of their mail. Enhance Brand Awareness By using envelopes with your company logo or incorporating your brand's colors and fonts, you are reinforcing your brand identity. Even if the recipient doesn't open the envelope immediately, they will still see your ...