3 Logo Design Elements That Are Trending Now

Logos- they’re instantly recognizable, eye-catching, and memorable.

In other words, the perfect way to distinguish your business from the competition and build a brand identity! A great logo gives customers a simple, creative image to associate with your company.

In recent years, businesses have been more eager than ever to refresh their logo designs or create a new polished logo for their company. This year alone, we have seen refreshed logos from big-name brands such as Jell-O and Pepsi.

3 Tips for Designing a Logo That Works

Designing an effective logo can be tricky. Let’s look at which styles can make your logo stand out!

1. Are You Seeing a Sea of Blue?

One essential thing to consider when designing your logo is color.

According to research cited by Zippia, 40% of Fortune 500 companies use the color blue in their logo. Something in this hue is tied to success!

The color blue is known to evoke feelings of calm, trust, loyalty, dependability, logic, and security. These are all great things to remind your customers of at the same time that they see your company name. Blue logos are a trend that is paying off for plenty of successful companies

2. Take Your Logo Back to the Basics

Stripped-down, minimalistic formats for logos are also rising in popularity.

Companies such as Pringles and Nissan have been simplifying their logos, reducing them to bold and basic versions of their easily recognizable designs, and other businesses are following their lead.

Rather than including all the finer details in your logo, consider a more focused style that will communicate the basic idea and remain timeless. Using a more minimalist design for your logo is also a practical decision. In the digital world, a simplified logo can be easily used as an app icon or profile photo for a social account.

3. Bring Some Nostalgia to Your Logo

Another recent logo trend is leaning into designs that bring back nostalgia.

We are now seeing a return to the styles and trends of the 90s with vivid, warm color palettes paired with bold, rounded font types, like Burger King.

Many consumers worldwide prefer to buy products from brands that feel familiar to them. Choosing a nostalgic-feeling design for your company’s logo could help create that familiarity!

Once you take these tips to create or redesign the logo for your company, make sure to use that fantastic new logo on all of your print materials! We’ve got you covered for reliable and high-quality printing.

Check out the services that we offer on our website today!

Comments

When to Start Planning Your Year-End Print Projects (with Stats to Back It Up)

As the leaves start to turn, savvy marketers and business owners know it’s already time to think ahead; way ahead. Year-end print projects like calendars, holiday cards, and branded gifts aren’t just festive extras; they’re powerful tools for brand visibility, customer loyalty, and employee appreciation. But timing is everything. Here’s a breakdown of when to start planning each major print category and the data that proves why early birds really do get the worm. 🗓️ Calendars: Start Planning by July–August Why so early? Calendars are long-lead items that require design, proofing, and often bulk mailing. They’re also one of the most visible branded items used daily, all year long. Stat to know: 80% of consumers hang onto promotional calendars for the entire year, and 76% recall the brand on them months later. Pro tip: Finalize your design by September to allow for production and distribution by October. 💌 Holiday Cards: Start Planning by August Whether you’re sending...

You Found Us—Now Let’s Make Something Brilliant Together

We’ve been doing a happy dance over here (printer-safe, of course) because our blog has seen a huge spike in readers lately—and we just want to say: thank you . Whether you’re a longtime follower or just stumbled in for a tip or two, we’re thrilled you’re here. Our mission? To make printing feel less like a mystery and more like a creative adventure. From clever packaging ideas to troubleshooting tips, we love sharing what we know—and we love hearing from you even more. 💬 Let’s Keep the Conversation Going If you’ve found something helpful, inspiring, or just plain fun here, don’t keep it to yourself! Comment below —ask us your burning printing questions, share your favorite tip, or just say hi. Share the blog with your team, your clients, or your fellow print nerds. The more, the merrier. Follow us on Facebook and X for even more ideas, behind-the-scenes peeks, and quick tips you can actually use. We’re constantly posting new content to help you get the most out of your...

Is Your Trade Show Booth Doing Its Job or Just Taking Up Space?

You’ve probably seen it or maybe lived it. You spend weeks prepping for a trade show. The team’s locked in. The products are polished. The sales strategy is tight. Then you show up and realize... your booth looks just like everyone else’s. You’ve got a table. A banner. Some printed handouts. Nothing’s wrong with it, but nothing’s making people stop either. Meanwhile, a competitor two aisles down is packed with attendees, taking selfies in front of their backdrop, posting photos, and drawing traffic. Here’s the hard truth: most booths fail before the show even begins. Not because the brand isn’t great. But because the display wasn’t built to do its job: turn heads, pull people in, and start the conversation. Let’s fix that. Most Booths Use Banners and Table Covers. The Smart Ones Use Them Strategically. Banners and table covers are the backbone of a trade show setup, and there's nothing wrong with using them. In fact, when they’re done well, they’re some of the most effect...

Marketing Your Way to Success

Search This Blog