Skip to main content

5 Valuable Ways to Make Customers for Life


Customers make or break your business.

And while companies focus their budgets and time on attracting new customers, they often lose sight of their most important asset: Current customers.

Companies across the U.S. are losing $62 billion per year due to poor customer service. Don't let that happen to your business.

5 Valuable Ways to Make Customers for Life

1. Start a Loyalty Program

Did you know that about 68% of loyal customers will join a loyalty program if offered?

Customer loyalty programs, sometimes called customer retention programs, effectively increase purchase frequency because they spur customers to buy your product or service more often.

2. Offer a Discount for Returning Customers

Everybody likes to save money.

So, tuck a coupon into the bag when you're ringing up a sale, and tell the buyer about it, so they don't miss it. Not only will these offer help improve your sales, but they'll help improve loyalty among customers.

According to Statista, 92% of consumers in the U.S. used coupons when making purchases last year.

3. Celebrate Your Customers

Recognizing your core and loyal customers goes a long way.

It might take a little more time than sending a quick email or phone call, but when you thank your customers from day one, you build momentum to help your business succeed.

Simple signs of gratitude include a handwritten note, a birthday card, giving back to causes close to your customers, noticing customers who go above and beyond, or offering a free service or product during a challenging time. 

4. Invite Customers to a Special Event

While online events seem to get the most fanfare, there is no replacement for face-to-face customer interaction.

That's why customer events drive loyalty. Everyone likes to be part of an exclusive group! 

Organize round tables with your company's executives or yourself if your business is small. Give them a sneak peek of what's coming next, or ask them for feedback on a new product or service. Another option is an after-hours client reception focusing more on guest entertainment than business goals.

5. Keep a Customer Communication Calendar

Whether you run a small or large business, initiative-taking communication should be a top priority.

Manage customer engagements and create opportunities to build brand loyalty. 

There are so many ways to reward and retain your loyal customers, and we can help! Contact us today to learn how we can help you, from loyalty cards and invitations to coupons and more! 

Labels:

Comments

Post a Comment

Popular posts from this blog

Make a Statement with Flyers: 5 Things You Might Not Know About Effective Design

  Flyers have been around for decades, but they’re anything but old news. In fact, when done well, they can be one of the most cost-effective and attention-grabbing tools in your marketing mix. The trick? Knowing what most people miss. Here are five flyer design strategies that often go overlooked—and how you can use them to your advantage. 1. Headlines Don’t Have to Explain—They Have to Stop People Your headline isn’t a label. It’s a hook. A lot of flyers start with something safe: “Annual Clearance Sale” or “Join Us for Our Spring Open House.” That’s fine—but it’s also forgettable. If you want someone to actually read your flyer, the headline has to stop them in their tracks. Some options to consider: Ask a question: “Tired of Overpaying for Car Repairs?” Use urgency: “This Weekend Only. No Extensions.” Go bold: “You Bring the Crowd. We’ll Bring the Fireworks.” You can always explain more in the subhead. But the headline’s job is to earn that second glance. 2. White Spa...
Post a Comment
Read more

Showcase Your Brand with Unique Printing Techniques That Reflect Your Style

  Your print materials don’t just share information—they express who you are. Whether you’re designing brochures, business cards, or product packaging, the finishing choices you make can help your brand stand out in ways that are memorable, tactile, and entirely you. But not every technique fits every brand. What feels premium to one customer might feel over-the-top to another. Here’s how to think about pairing your brand’s personality with unique printing techniques that leave a lasting impression. The Bold and Energetic Brand You’re not trying to blend in—you want to get noticed. For brands with a high-energy identity—think entertainment, retail, hospitality, events—the goal is to attract attention fast. That doesn’t mean going over the top. It means choosing finishes that emphasize movement, light, or contrast. Examples to consider: Spot UV that highlights just one element (like a logo or product image) against a matte background Neon inks for a punch of color that sta...
Post a Comment
Read more

Patriotic Designs for Memorial Day: H.O.N.O.R. in Print

Memorial Day is a time for reflection—a chance to express gratitude, remember those who served, and unite communities around a shared sense of purpose. While print can’t encapsulate the weight of sacrifice, it plays a quiet and important role in how we honor it. Here’s how thoughtful design helped this year’s Memorial Day messages resonate, using a format that reflects the heart of the holiday itself. H — Hold Space for Stillness Not every flyer needs to be loud to be effective. In fact, the best Memorial Day designs created room for the message to breathe. Whether it was ample white space or a single symbolic image—a folded flag, a solitary silhouette, a poppy in bloom—this restraint helped invite reflection. Design takeaway: When designing for remembrance, let stillness speak. Skip the clutter. Choose fewer elements with more weight. O — Opt for Meaningful Color Red, white, and blue are foundational to patriotic design—but not every campaign needs to use them at full saturat...
Post a Comment
Read more