Skip to main content

6 Ways to Combine Print and Email Marketing



What does your marketing plan look like?

Does it include print marketing? What about email marketing?

An approach that combines print and digital marketing, like email, is best to get optimal results for any marketing campaign. Don't forget to include these critical elements in your marketing lineup!

Here are six ways to utilize this multi-channel approach to make your marketing dollars go further. 

6 Ways to Combine Print and Email Marketing

1. Reiterate Your Message

Use email to reiterate what you say in your printed pieces.

That way, you will catch their attention no matter their preferred medium.

2. Try Teasers

Send teasers through email, promoting your direct mail that is coming.

Use this technique to announce a big sale or event. Then when your direct mail is delivered, they can get more information about what you are offering them.

Provide a digital coupon on your direct mailer or give direct mail recipients a unique promo code to redeem an online offer.

3. Get More Subscribers

If someone is on your direct mail list but not on your email list, inform them about your email newsletter by print and ask them to join it. 

Encourage this action by offering a special deal, e.g., free shipping, or a freebie, e.g., a digital download, if they subscribe.

4. Consider QR Codes

You can use QR codes in print marketing to send the customer to a landing page.

For example, one where they can subscribe to your email newsletter. Link QR codes in your print marketing to make sign-up easy. QR codes can also direct customers to make a phone call, watch a video, or download an app. 

5. Make Communications Personal Across Channels

Technology allows you to personalize both print and email marketing efforts, and doing it across marketing channels shows your consumers that you know them.

You can use Variable Data Printing to create variations in text, colors, graphics, and images of printed materials based on the recipient.

Many email newsletter platforms also allow you to personalize communications using first names and other information stored in your database. 

You can further tie the two together using personalized URLs (PURLs). When added to print pieces and emails, PURLs direct customers to landing pages that are highly targeted and customized to them. 

6. Create a Print Newsletter

Use email communication to promote short tidbits of what you will discuss in your printed piece. Get their juices flowing and pique their curiosity.

When you combine technology with proven direct mail, your efforts are doubled, and you are more likely to reach your target audience and capture their attention.

You will reach them where they are—either online or through the mail. Tangible mail is overlooked today, but it's important because people like to hold things in their hands. Direct mail provides a physical object more likely to be read than a mass email ad.

No matter what, we will help your printed piece get noticed. Check us out today!

Labels:

Comments

Post a Comment

Popular posts from this blog

When to Start Planning Your Year-End Print Projects (with Stats to Back It Up)

As the leaves start to turn, savvy marketers and business owners know it’s already time to think ahead; way ahead. Year-end print projects like calendars, holiday cards, and branded gifts aren’t just festive extras; they’re powerful tools for brand visibility, customer loyalty, and employee appreciation. But timing is everything. Here’s a breakdown of when to start planning each major print category and the data that proves why early birds really do get the worm. 🗓️ Calendars: Start Planning by   July–August Why so early? Calendars are long-lead items that require design, proofing, and often bulk mailing. They’re also one of the most visible branded items used daily, all year long. Stat to know: 80% of consumers hang onto promotional calendars for the entire year, and 76% recall the brand on them months later. Pro tip: Finalize your design by September to allow for production and distribution by October. 💌 Holiday Cards: Start Planning by August Whether you’re sending...
Post a Comment
Read more

You Found Us—Now Let’s Make Something Brilliant Together

We’ve been doing a happy dance over here (printer-safe, of course) because our blog has seen a huge spike in readers lately—and we just want to say: thank you . Whether you’re a longtime follower or just stumbled in for a tip or two, we’re thrilled you’re here. Our mission? To make printing feel less like a mystery and more like a creative adventure. From clever packaging ideas to troubleshooting tips, we love sharing what we know—and we love hearing from you even more. 💬 Let’s Keep the Conversation Going If you’ve found something helpful, inspiring, or just plain fun here, don’t keep it to yourself! Comment below —ask us your burning printing questions, share your favorite tip, or just say hi. Share the blog with your team, your clients, or your fellow print nerds. The more, the merrier. Follow us on Facebook and X  for even more ideas, behind-the-scenes peeks, and quick tips you can actually use. We’re constantly posting new content to help you get the most out of your...
Post a Comment
Read more

Is Your Trade Show Booth Doing Its Job or Just Taking Up Space?

  You’ve probably seen it or maybe lived it. You spend weeks prepping for a trade show. The team’s locked in. The products are polished. The sales strategy is tight. Then you show up and realize... your booth looks just like everyone else’s. You’ve got a table. A banner. Some printed handouts. Nothing’s wrong with it, but nothing’s making people stop either. Meanwhile, a competitor two aisles down is packed with attendees, taking selfies in front of their backdrop, posting photos, and drawing traffic. Here’s the hard truth: most booths fail before the show even begins. Not because the brand isn’t great. But because the display wasn’t built to do its job: turn heads, pull people in, and start the conversation. Let’s fix that. Most Booths Use Banners and Table Covers. The Smart Ones Use Them Strategically. Banners and table covers are the backbone of a trade show setup, and there's nothing wrong with using them. In fact, when they’re done well, they’re some of the most effect...
Post a Comment
Read more