Skip to main content

7 Print Marketing Ideas to Boost Holiday Sales

The holidays are a busy time of year for you and your customers, but print marketing has the power to get you noticed and boost sales.

How do you accomplish this? Here are seven ways to use print marketing to boost your sales this holiday season!

7 Print Marketing Ideas to Boost Holiday Sales

1. Creative Packaging 

Use beautiful boxes, papers, and images when you send out items to customers.

They are more likely to hang onto them and remember you in the future. Plus, it creates a warm fuzzy feeling when customers receive such packages.

2. Door Hangers

Create fun, whimsical door hangers to put on customers’ doors.

These will receive a lot of attention and will solicit a response. 

3. Coupons

Send coupons to customers on fun, holiday-centered postcards.

Include fun images, pictures, and sayings that will grab their attention during the holiday hustle and bustle.

4. Holiday Newsletter

Time and attention span may be limited this time of year, but a compelling and short holiday newsletter will get your reader to stop, read, and respond.

Put some fun quotes, tips, recipes, fun facts, a happy holiday message, and maybe even a coupon to help them save money during this time of year.

5. Subscription Package

A subscription package will keep them coming back throughout the year.

Offer special pricing, fun packaging, and items that will dazzle them. They can subscribe to your subscription box and receive great gifts throughout the year.

6. Gift Cards

A gift-card campaign allows customers to share your business.

It’s also an excellent way to offer deals. They can get something free if they buy a certain amount of money in gift cards. This is a popular way of helping people with last-minute and corporate gifts.

Make sure your gift card displays are front and center near your store’s entrance, checkout, and other high-traffic areas.

7. Loyalty Rewards

Mail special discounts to loyal customers during this time of year.

Research what most customers are buying this time of year, then send them a letter or postcard offering to discount it for them. Remember, it usually costs you a lot more to acquire brand-new customers than to retain the ones you have.

Whatever you decide to do to thank your customers during this time of year, we can help execute it with quality printing and papers. Contact us to get started today!

Labels:

Comments

Post a Comment

Popular posts from this blog

What Would Happen If You Put the Right Banner in the Right Place?

  Not every marketing tactic has to be big or complicated. Sometimes, it just needs to be seen. Here’s a look at how different types of local retailers might use banners this season, and what could happen if they placed the right one in the right place. Imagine This: A Pet Supply Store Near a Dog Park Business slows after the summer rush. The pet shop is tucked just off the main road, and most traffic goes right past the plaza without ever noticing it. The owner puts up a banner near the entrance to the nearby dog park. It reads: "Local Treats, Leashes & Toys – 2 Blocks Away →" It’s printed with a paw-print border and hung between two fence posts where pet parents can’t miss it as they head in or out. In just a few days, new customers start mentioning the banner. Some come in just to browse, while others sign up for the store’s loyalty program. It's not a huge campaign, but it works because it’s right where the audience is. Imagine This: A Boutique That’s Host...
Post a Comment
Read more

From Thank You to Sale: Using Print to Build Customer Loyalty

  Winning a customer is hard work. Keeping that customer is where real growth happens. Research shows it can cost up to five times more to acquire a new customer than to retain an existing one ( Harvard Business Review ). Yet too often, businesses focus on chasing the next lead while overlooking the ones they already have. Here’s the truth: a thank-you is more than courtesy. With the right strategy, it becomes the foundation of customer retention, keeping people engaged, loyal, and coming back again and again. Customer Retention Starts With Print Recognition Every customer wants to feel noticed. If they only hear from you when you’re selling, they’ll drift. Print gives you a chance to show recognition in a way that feels tangible. Imagine sending a card a week after a purchase: “We loved serving you! Here’s a reminder of what’s coming up next.” That single piece of mail not only thanks them, it tells them they matter. Loyalty Grows With Consistency One thank-you isn’t enou...
Post a Comment
Read more

Beyond the Party: 5 Smart Print Projects That Shine This Holiday Season

  The calendar’s full, the deadlines are tight, and everyone’s trying to make a good final impression before the year wraps up. If you didn’t plan your marketing early this year, that doesn’t mean it’s too late to make your brand shine. Even a few small print pieces can help you stay visible, thoughtful, and connected during the busiest time of year. Here are five smart print ideas that work beautifully now and are worth bookmarking for next year’s plan. 1. Printed Thank-You Cards There’s something about a printed thank-you that never goes out of style.  Amidst this season full of mass emails and automated messages, a card with a short, handwritten note feels surprisingly personal. Use them to thank clients, donors, volunteers, or vendors. Keep the message simple: a warm “we appreciate you” and a reminder that you value the relationship. If you’re too busy to handwrite each one, try a hybrid approach: print a short, heartfelt message inside and add a quick signature. It...
Post a Comment
Read more