Skip to main content

Top 3 Reasons Small Businesses Should Consider Offline Marketing

 


Jingles used to incorporate business phone numbers quite frequently.

But now, we direct people to our websites or a physical address. Sure, things have changed, but it’s still advertising. We still need to reach people and ask them to visit our location.

And now that more people are working from home, they have more time to read their mail.

You can send flyers, postcards, and brochures in the mail, and they’ll get noticed. So here are three reasons you should consider offline marketing in addition to your online marketing efforts.

Top 3 Reasons Small Businesses Should Consider Offline Marketing

1. Offline Is Still Relevant

Offline marketing tools reach many more people than just online. This is because people do much more than just spending time online looking at websites.

In 2018, Nielsen found that Americans spend half the day (11 hours) interacting with media. Out of those 11 hours, over four hours are live TV, 36 minutes are “time-shifted TV” (DVR), and almost two hours are radio.  

This means that seven hours has nothing to do with online. Radio, newsprint, and direct mail marketing are good reasons to shift your advertising offline. People want information more tangibly.

2. Solidify Your Message

The more you get your name out in front of people, the better. And using different methods, such as offline, helps solidify the message and make your budget stretch farther.

Repeated brand exposure not only keeps a brand’s messaging and products top-of-mind for consumers, but Entrepreneur reports that it can also instill a sense of familiarity and trust.

Not everyone wants to spend time online looking for answers to their issues. And direct mail, for example, allows you to target specific people ideal to your market.

In addition, people perceive direct mail as more reliable and trustworthy.

3. Offline Marketing Is For All Ages

We tend to think offline advertising is for the older people who typically don’t use online to gather information. However, this is simply not true.

All ages love to get mail, listen to the radio, and watch TV.

The USPS Household Survey found that response rates from 18- to 21-years-olds doubled in 2016.

That’s good news because offline marketing is affordable.

Using both online and offline marketing is best to get optimal results, and we’d love to help you with it. Contact us today!

Labels:

Comments

Post a Comment

Popular posts from this blog

Make a Statement with Flyers: 5 Things You Might Not Know About Effective Design

  Flyers have been around for decades, but they’re anything but old news. In fact, when done well, they can be one of the most cost-effective and attention-grabbing tools in your marketing mix. The trick? Knowing what most people miss. Here are five flyer design strategies that often go overlooked—and how you can use them to your advantage. 1. Headlines Don’t Have to Explain—They Have to Stop People Your headline isn’t a label. It’s a hook. A lot of flyers start with something safe: “Annual Clearance Sale” or “Join Us for Our Spring Open House.” That’s fine—but it’s also forgettable. If you want someone to actually read your flyer, the headline has to stop them in their tracks. Some options to consider: Ask a question: “Tired of Overpaying for Car Repairs?” Use urgency: “This Weekend Only. No Extensions.” Go bold: “You Bring the Crowd. We’ll Bring the Fireworks.” You can always explain more in the subhead. But the headline’s job is to earn that second glance. 2. White Spa...
Post a Comment
Read more

Showcase Your Brand with Unique Printing Techniques That Reflect Your Style

  Your print materials don’t just share information—they express who you are. Whether you’re designing brochures, business cards, or product packaging, the finishing choices you make can help your brand stand out in ways that are memorable, tactile, and entirely you. But not every technique fits every brand. What feels premium to one customer might feel over-the-top to another. Here’s how to think about pairing your brand’s personality with unique printing techniques that leave a lasting impression. The Bold and Energetic Brand You’re not trying to blend in—you want to get noticed. For brands with a high-energy identity—think entertainment, retail, hospitality, events—the goal is to attract attention fast. That doesn’t mean going over the top. It means choosing finishes that emphasize movement, light, or contrast. Examples to consider: Spot UV that highlights just one element (like a logo or product image) against a matte background Neon inks for a punch of color that sta...
Post a Comment
Read more

Patriotic Designs for Memorial Day: H.O.N.O.R. in Print

Memorial Day is a time for reflection—a chance to express gratitude, remember those who served, and unite communities around a shared sense of purpose. While print can’t encapsulate the weight of sacrifice, it plays a quiet and important role in how we honor it. Here’s how thoughtful design helped this year’s Memorial Day messages resonate, using a format that reflects the heart of the holiday itself. H — Hold Space for Stillness Not every flyer needs to be loud to be effective. In fact, the best Memorial Day designs created room for the message to breathe. Whether it was ample white space or a single symbolic image—a folded flag, a solitary silhouette, a poppy in bloom—this restraint helped invite reflection. Design takeaway: When designing for remembrance, let stillness speak. Skip the clutter. Choose fewer elements with more weight. O — Opt for Meaningful Color Red, white, and blue are foundational to patriotic design—but not every campaign needs to use them at full saturat...
Post a Comment
Read more