Marketing Your Way to Success

If you are a 501(c) non-profit organization and are considering sending out mailings to generate fundraising pledges and campaigning for donations, applying for authorization through the USP S  to mail at nonprofit marketing mail prices  may be a great option. This authorization lets your 501(c) organization take advantage of steep postal discounts. Let’s face it, saving money on postage would allow you to take the savings and reallocate them toward other needs in your organization. The cost to send out a #10 Envelope with a letter using nonprofit rates can go for around $.20 cents apiece. That would be quite a savings! On a thousand-piece mailing, you could save a couple hundred dollars! Imagine your savings over time. Here are a few ways that your non-profit can save money on postage: Obtain authorization from the USPS to mail at nonprofit rates. Be aware of the weight of your mailing. The nonprofit rate allows for up to 3.3 ounces versus 1 ounce for...

  Above and beyond customer service leaves customers satisfied and impressed.  Customer service is essential for many clients in determining their overall satisfaction with your company. Most customers have little patience for poor customer service. Customers with a bad customer service experience are more likely to leave than those unhappy with prices. That’s a primary reason why 89% of consumers switched to a competitor after a poor customer experience. Customer retention saves your company money. Repeat customers spend more and in larger amounts while also bringing in more customers. Customer service is at the forefront of keeping customers happy and coming back for more. Providing top-notch customer service is imperative for the success of your business.  Check out the qualities that make for great customer service.  1. Customer service skill: positivity Often, customer service representatives are dealing with angry customers. It’s important for them to ...

In a world of online and virtual marketing, direct mail promotions are still going strong. According to a study by the Direct Marketing Association, direct mail has an average return rate of 4.4%, which is 10 to 30 times higher than digital marketing efforts. With these stats, businesses that are not taking advantage of direct mailing marketing are missing a large group of potential customers and clients. Below are five key trends in direct mail for 2022: 1. Send Out Postcards Direct mailing campaigns using postcards have grown in popularity, providing an inexpensive method to reach customers and clients. Postcards are affordable to print and mail, offering many opportunities for a quick turnaround and fast marketing effort. Keep information on the postcards minimal, to the point, and visually appealing. 2. Mail Out Gift Cards Materials can increase the return by including gift cards featuring a discount or special offer with direct mail. Gift cards entice recipients to wan...