Imagine This… You’ve just opened a new coffee shop downtown. The espresso machine is humming, the tables are set, and the pastries are fresh out of the oven. The only problem? No one knows you’re there yet. Sure, you could run digital ads, but your audience (tourists, office workers, students) is already right outside your door. They don’t need another Instagram ad. They need a simple nudge that grabs their attention in the real world. That’s where rack cards come in. Step 1: Get Clear on Who You’re Trying to Reach Instead of scattering your marketing everywhere, think about where your best customers are moving through their day. For a coffee shop, that might be: The hotel lobby where visitors check in each morning. The office tower across the street. The student union packed with hungry undergrads. Rack cards work because you can place them directly into those high-traffic spots — the very places your audience already is. Step 2: Make the Message Simple and Bold Imagine...
Trade shows are about more than being seen. They’re about being remembered. While digital tools can help you plan and follow up, it’s the printed materials attendees carry home that often leave the strongest impression. From booth displays to handouts, smart print strategies can turn casual conversations into real business opportunities. Here’s a step-by-step guide to making the most of your trade show presence with print. Step 1: Build Anticipation Before the Show Your impact at the show starts weeks earlier. Imagine a potential client arriving with your postcard already tucked in their bag. A simple pre-show mailing can make your booth the one they look for when the doors open. Send an invitation with your booth number, highlight a product demo, or include a coupon they can redeem if they stop by. If you’re hosting a VIP reception or workshop, printed tickets or passes make the event feel tangible and exclusive. Adding a QR code that links to booth details or a special of...