Marketing Your Way to Success

  When marketers talk about multichannel strategy, they often mean email, social, web, and maybe a little video. But there’s a big piece missing from that list: a literal, large one. Printed signage, displays, and banners aren't just for brand awareness anymore. When used intentionally, they become launchpads for digital engagement. Let’s clear up some of the most common questions people have when trying to connect their offline visuals with their online goals. “Isn’t print totally separate from digital?” Not anymore. A banner isn’t just a display. It’s a bridge. Window graphics, posters, sidewalk signs, these are real-world media placements that drive people to scan, search, follow, or buy. What matters is the intention behind the design. Are you putting your social handle on that window graphic? Is your QR code trackable? Does your signage reinforce what someone just saw in a digital ad? When your message is consistent online and offline, it’s not two campaigns. It’s one...

  When Elena opened her first storefront, it felt like the next big step for her business. She’d grown her bakery from a home kitchen to a full commercial space downtown. The product was there. The space was beautiful. Her team was ready. But for the first few weeks, the foot traffic just wasn’t. People walked by without noticing. Cars zipped past. She kept hearing the same thing from friends and customers who lived nearby:      “I didn’t even realize you were open!” That’s when she realized something important: the space was ready, but the signage wasn’t. Good Work Deserves to Be Seen A lot of small businesses put their heart into what happens inside, but forget about what people see outside. And in a busy area with limited time to catch someone’s attention, visibility is everything. Elena called a local printer and explained her challenge. Instead of pushing a package or asking her to upload artwork, they asked a better question: “Can we come take a look?...

As the leaves start to turn, savvy marketers and business owners know it’s already time to think ahead; way ahead. Year-end print projects like calendars, holiday cards, and branded gifts aren’t just festive extras; they’re powerful tools for brand visibility, customer loyalty, and employee appreciation. But timing is everything. Here’s a breakdown of when to start planning each major print category and the data that proves why early birds really do get the worm. 🗓️ Calendars: Start Planning by   July–August Why so early? Calendars are long-lead items that require design, proofing, and often bulk mailing. They’re also one of the most visible branded items used daily, all year long. Stat to know: 80% of consumers hang onto promotional calendars for the entire year, and 76% recall the brand on them months later. Pro tip: Finalize your design by September to allow for production and distribution by October. 💌 Holiday Cards: Start Planning by August Whether you’re sending...

  Here’s the thing no one tells you before you head to your next trade show or event: Most booths get ignored. Not because the team isn’t great. Not because the products aren’t solid. But because the display doesn’t do enough to earn attention in a room full of noise. At every event, there are two types of booths: The ones people pass by. The ones people walk toward. The difference? It’s not the giveaways. It’s not the clever pitch. It’s the display itself. Let’s look at the real difference between booths that blend in—and displays that captivate. Flat, Safe, and Forgotten Flat banners. Tabletop signs. Posters taped to the back wall. They still have a place. But when they’re the only visual element, they leave your booth doing the bare minimum. Flat displays make your team work harder. They rely entirely on human interaction to start the conversation. They say, “We showed up,” but not, “We stand out.” And in crowded event halls, safe is invisible. Bold, Layered, and Unm...

  You’ve probably seen it or maybe lived it. You spend weeks prepping for a trade show. The team’s locked in. The products are polished. The sales strategy is tight. Then you show up and realize... your booth looks just like everyone else’s. You’ve got a table. A banner. Some printed handouts. Nothing’s wrong with it, but nothing’s making people stop either. Meanwhile, a competitor two aisles down is packed with attendees, taking selfies in front of their backdrop, posting photos, and drawing traffic. Here’s the hard truth: most booths fail before the show even begins. Not because the brand isn’t great. But because the display wasn’t built to do its job: turn heads, pull people in, and start the conversation. Let’s fix that. Most Booths Use Banners and Table Covers. The Smart Ones Use Them Strategically. Banners and table covers are the backbone of a trade show setup, and there's nothing wrong with using them. In fact, when they’re done well, they’re some of the most effect...

If you're new to printing, it’s normal to feel overwhelmed—jargon, file formats, proofs, and paper stocks can sound like a foreign language. That’s why we do things differently at TGS. We make it simple, clear, and—dare we say— enjoyable . Here’s what you can expect when you work with us, step by step—no guesswork, no shame, just great results. Step 1: A Real Conversation We start with a friendly call or email to learn what you're trying to accomplish. Not sure what you need yet? Totally fine. We’ll ask the right questions to get clarity together. What we ask from you: Just bring your goal or idea. We'll help shape it from there. Step 2: Gathering the Details We’ll talk through your timeline, budget, quantities, and any artwork or messaging you already have. Whether it’s a polished design or a rough sketch, it’s a perfect place to start. What we’ll provide: Clear direction on what we need, plus help with file setup or design support if needed. Step 3: Building ...