Marketing Your Way to Success

  Sometimes the most valuable tools aren’t the flashiest—they’re the ones that quietly support your team across multiple goals, departments, and audiences. Flyers are one of those tools. Easy to produce. Easy to update. Easy to distribute. And when done right, they serve a much bigger purpose than simply announcing a sale or listing your services. To show you what we mean, here’s how one well-designed flyer became a flexible asset for four different teams—all working toward a common goal. 1. The Sales Team: Breaking the Ice and Building Conversations For the sales team, the flyer acted as a door-opener. Instead of leading with a pitch, they used a clean, visual flyer to spark interest at networking events, trade shows, and in follow-up mailers. What made it effective: A strong headline that asked a question, not made a claim A product photo that instantly made the benefit clear A QR code that connected directly to a rep’s scheduling link It wasn’t a script—it was a conversa...

Memorial Day is a time for reflection—a chance to express gratitude, remember those who served, and unite communities around a shared sense of purpose. While print can’t encapsulate the weight of sacrifice, it plays a quiet and important role in how we honor it. Here’s how thoughtful design helped this year’s Memorial Day messages resonate, using a format that reflects the heart of the holiday itself. H — Hold Space for Stillness Not every flyer needs to be loud to be effective. In fact, the best Memorial Day designs created room for the message to breathe. Whether it was ample white space or a single symbolic image—a folded flag, a solitary silhouette, a poppy in bloom—this restraint helped invite reflection. Design takeaway: When designing for remembrance, let stillness speak. Skip the clutter. Choose fewer elements with more weight. O — Opt for Meaningful Color Red, white, and blue are foundational to patriotic design—but not every campaign needs to use them at full saturat...

  Your print materials don’t just share information—they express who you are. Whether you’re designing brochures, business cards, or product packaging, the finishing choices you make can help your brand stand out in ways that are memorable, tactile, and entirely you. But not every technique fits every brand. What feels premium to one customer might feel over-the-top to another. Here’s how to think about pairing your brand’s personality with unique printing techniques that leave a lasting impression. The Bold and Energetic Brand You’re not trying to blend in—you want to get noticed. For brands with a high-energy identity—think entertainment, retail, hospitality, events—the goal is to attract attention fast. That doesn’t mean going over the top. It means choosing finishes that emphasize movement, light, or contrast. Examples to consider: Spot UV that highlights just one element (like a logo or product image) against a matte background Neon inks for a punch of color that sta...

  Flyers have been around for decades, but they’re anything but old news. In fact, when done well, they can be one of the most cost-effective and attention-grabbing tools in your marketing mix. The trick? Knowing what most people miss. Here are five flyer design strategies that often go overlooked—and how you can use them to your advantage. 1. Headlines Don’t Have to Explain—They Have to Stop People Your headline isn’t a label. It’s a hook. A lot of flyers start with something safe: “Annual Clearance Sale” or “Join Us for Our Spring Open House.” That’s fine—but it’s also forgettable. If you want someone to actually read your flyer, the headline has to stop them in their tracks. Some options to consider: Ask a question: “Tired of Overpaying for Car Repairs?” Use urgency: “This Weekend Only. No Extensions.” Go bold: “You Bring the Crowd. We’ll Bring the Fireworks.” You can always explain more in the subhead. But the headline’s job is to earn that second glance. 2. White Spa...

  Print has long been one of the most trusted tools in the sales and marketing toolbox—and for good reason. It’s tangible, memorable, and capable of making a strong impression. But the way print performs depends entirely on how it's used. Too often, materials like brochures, flyers, or rack cards fall short—not because print doesn’t work, but because the strategy behind them wasn’t clear. When print is built on outdated assumptions, it becomes a missed opportunity. Below, we’re busting six common myths about print marketing and replacing them with strategies that actually help you sell. Myth #1: “Everyone's online now—print is outdated.” Fact: Print hasn’t gone anywhere. In fact, the physical nature of printed pieces gives them staying power. According to Adobe, it takes 5 to 7 impressions before someone remembers a brand, and print can be one of the most consistent ways to create those impressions ( Adobe ). Use printed materials to support your digital presence—not rep...

  Flyers are reliable and efficient. But sometimes, your message deserves more than a quick glance. That’s when folds come in—not just as a design flourish, but as a practical solution. Here’s how to tell when it’s time to move beyond the basic one-sheet—and what kind of folded format fits the job. When One Panel Isn’t Enough Sometimes, your flyer doesn’t need to be clever—it just needs more room. If you’ve ever wrestled with shrinking down text, cramming multiple offers, or leaving out helpful details because space ran out, that’s a sign it’s time to go folded. A tri-fold layout can divide your content into digestible panels. An accordion fold works beautifully when there’s a natural sequence to what you’re saying—like a process or a timeline. And for designs where you want a central reveal, a gatefold offers that moment of visual drama. These aren't upgrades for the sake of appearance. They're choices that make your message easier to follow—and easier to remember. T...